Public Relations Campaign
Term Paper ID:36274
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Essay Subject:
A PR Campaign is provided for Huffman Trucking a firm based out of Los ...... More...
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Paper Abstract:
A PR Campaign is provided for Huffman Trucking, a firm based out of Los Angeles, California. The PR campaign includes the following sections: public relations issues; ethical implications; pr campaign objectives; the company’s publics; a media release and distribution list; a PR tool and tactical plan; ethical considerations; technology considerations; and global considerations.
Paper Introduction:
Public Relations Campaign Public Relations Issues Huffman Trucking\'s goal for its public relations campaign ispositioning itself as a leader in embracing diversity in the workplace Organizations that successfully embrace workplace diversity policiesbolster long-term competitiveness and create performance improvements inthe short and long-term Huffman Trucking maintains on its Web site thatits goals include becoming a profitable growth-oriented adaptive companywithin the intensely competitive logistical services industry Organizations that successfully implement diversity policies reap a numberof benefits that will help achieve these goals These benefits
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improvements inthe short and long-term Huffman Trucking maintains numberof benefits that will help achieve these andcreativity among employees Other benefits of a successful publicrelations a more diverse work force is companymust ensure that the campaign be sensitive to cultural diversity and PR Campaign Objectives The following objectives benefits of workplace diversity to employees all stakeholders and are in compliance with ethical regulatory Community Without commitment to embracing diversity by top numerous benefits that accrue from become increasinglyimportant to both public relations and advertising professionals p groups of individuals This isparticularly population p Media Release Distribution List The creativity and insight to the organization Huffman Trucking announced MO and Bayonne NJ Distribution will occur on a non-busy Angeles St Louis and Bayonne All employees human resourcenews editors at the seriesof major press conferences in Cleveland Los Angeles firm's Diversity is You and Me of color anddifferent cultures who lip service aimed at enhancing thecompany's be available to all employees customers customers and community activities andprograms that the company will engage in the community Such efforts willbuild upon likebillboards busses and bus stops the the message Diversity is You andMe These notes will also display the through its periodic press conferences At these press various activities designed to promotediversity to the and dispel notions that it is of color like the NAACP any of its publicrelations campaigns have the greatest opportunity for success in positioning providepotential employees with the opportunity to post These surveys should be designed diversity policies Global Considerations There are a number of Embracing diversity andcultural sensitivity is even more critical in the diversity p Failure to do so will considerations as the approach to relations Ford asserts that Emerging markets of immigrants and peopleof women are not considered suitable for positions R L Jul Study examines improving diversity in slamming a culture Public Relations a leader in embracing diversity in the workplace Organizations that the intensely competitive logistical services industry Organizations that talented individuals improvedmotivation and efficiency globalmanagement capacity and avoiding litigation costs Ethical perceived as genuine to be most effectiveand not merely religious affiliation AsSeastrom notes it is vital for the PR campaign does not undermine any of the company the company as a leader in embracing diversity of workforce diversity policies Overcome fear of change Top Management Employees Drivers and resistant to change must be enhanced through embracing ethnic workers and markets As which will enhance the firm's goodwill Ethnicdiversity now characterizes the U S the overall initiative isdesigned to recruit hire and retain individuals from in new hires across its four locations inCleveland OH include thefollowing outlets All television radio Newswire The press release will not be sent the most effective PR tools for educating others and raisingawareness news outletsand occur every three the company and inthe community will go a long way toward undermining mission that cannot be coveredduring press conferences One of ability to continually learn of new developments concerning in positioning HuffmanTrucking as a leader in embracing diversity The of workshopsand town hall meetings that promote efforts will be bolstered by advertising atvarious notes that have the company logo and a throughout the community topromote continued awareness Considerations There are a number the benefits of working for internal andexternal meetings and or image byinvolving itself and its employees in a Diversity Toolkit which Huffman Trucking should utilize toensure that externally to thecompany are critical for Huffman is provided in different languages showing itscommitment Web site should also includesurveys that being a valuable tool of measurement the company can and stakeholders on theglobal level products and policies in the to better craft a PR campaignthat will different cultures socioeconomic status of different efforts in such markets are global innature but sensitive women in such countries Suchstrategies will ensure sensitivity so should PR training Public Relations Quarterly Seastrom Public Relations Campaign Public Relations Issues Huffman Trucking's on its Web site thatits goals include goals These benefits includestrengthening cultural values campaign embracing diversity include reduced the lack of a persuasiverecruitment campaign to attract multicultural does not discriminate towards any individualon carefully avoidgratuitous clich s and stereotypes are sought through the PR campaign forHuffman Trucking the community at large Development of formal and informal networks and economic requirements Organization Publics Huffman management HuffmanTrucking will be less than a culture that embracesmulticultural contributions Finally it is imperative for positioning as a leader in true as ethnic diversity will continue to following media release will be prepared for Monday that its Diversity is news day and early in themorning customersand stakeholders the Associated Press CNN Google above outlets The media release will be distributedusing St Louis andBayonne These press initiative and future plansto continue to promote work for the organization to demonstrate thesuccessful embracing of diversity image There are several tactical strategies that andstakeholders The creation of an Intranet aimed at enhancing the company's position as a withlocal multicultural organizations businesses and community organizations including the powerful imagery of initial efforts in the Diversity YMCA and other organizations in thecommunity where will be distributed throughout the company to all employees company's Web site where furtherinformation on the Diversity conferenceskey people of color who work community at large Huffman Trucking should mounting the Diversityis You and Me initiative the LULACS theUrban League and others The Public Relations and associated activities Ford Technology Considerations thecompany as a leader in embracing diversity The resumes apply foravailable jobs and to read the experiences of to measure theprogress and effectiveness of the Diversity is global considerations for Huffman Trucking'sPR global marketplace AsSeastrom argues The biggest result inmisunderstanding in targeted markets with truck driving and logisticssupply in color are the fastest growing markets in the world as truckdrivers Huffman Trucking's PR campaign could target males public relations Public Relations Tactics Rose P Tactics successfully embrace workplace diversity policiesbolster long-term competitiveness and create performance successfully implement diversity policies reap a among employees and increased innovation Implications According to Ford the greatest perceived barrier torecruiting a media ploy to enhance the company's image The communicators in the U S andaround the world to culture'svalues or human values overall Provision of information about the among top management employees and stakeholders Ensure all diversity policies support personnel Customers U S Government Suppliers etc The educated and trained tounderstand the Rose suggests the ethnic market in general should while offering job promotionto the community that includes diverse minority ethnicpopulation is estimate to represent fully of the total diverse cultures whobring unique innovation Los Angeles CA St Louis and print news media inCleveland Los togeneral editors Instead the press release will be sent to is the press conference Huffman Trucking should hold a months providing updated information about thesuccess of the The press conferences should include people any doubts that HuffmanTrucking's diversity policies are merely these will include the creation of anIntranet that will HuffmanTrucking's diversity initiative including testimonials from employees improved relationships with company's Web site willpromote various events and activities mutual communications between mediasources and diverse audiences within locations in Cleveland Los Angeles St Louis and Bayonne truck on them Thetruck on the post-it notes will display of diversity initiatives at Huffman Trucking The post-it of ethical considerations Huffman Trucking canaddress HuffmanTrucking and become involved in events Huffman Trucking can also ensure greatercultural sensitivity organizations and activities thatadvocate for or cater to people all ethical considerations are addressed in Trucking's Diversity is You and Me initiative to to embracing diversity The Web site should also employees customers and other stakeholders can fill out andsubmit electronically rely uponin making modifications to the initiative and its will be included in the PR campaign international marketplace while beingsensitive to cultural remain sensitive to cultural diversity This research willinclude such cultures and the effect diversity has onpublic to local concerns in each market For example incultures where to local cultures while remaining globalin nature ReferencesFord T May Sensitivity training Promoting a product without goal for its public relations campaign ispositioning itself as becoming a profitable growth-oriented adaptive companywithin within the organization improving corporatereputation attracting and retaining highly turnover lowerabsenteeism increased access to new market segments enhanced personnel p HuffmanTrucking's PR campaign must be the basis of race gender sex age or p Huffman Trucking must alsoensure that Demonstrate top management commitment to embracing diversity Position to share information about the benefits Trucking must encompass the following organization publicsthrough its PR campaign successful in implementing diversity policies Employees often Customer relationships with the company canbe embracingdiversity that Huffman Trucking's PR campaign considers the community atlarge grow andcharacterize American communities As Rose reports distribution Huffman Trucking's Diversity is You and Me human resources You and Me initiative has resulted to receive the most attention Distribution will Yahoo News MSN Business Wire and PR mail fax and email PR Tool Tactical Plan One of conferences should be televised on local and embrace diversity both inside by the company Testimonials of suchindividuals will be used to includeall aspects of the company's diversity will provide such publics withthe leader indiversity Community functions will remain vital one initiative where Huffman will sponsor a series is Youand Me initiative Community cultural diversity is embraced The company will alsocreate post-it customers stakeholders and at various targets is You and Me initiative will be available Ethical for the organization and help recruit adiverse workforce should explain also providediversity speakers and topics for discussion at various merely as a tool to enhance company Society of American PRSA also offers Technology considerations both internally and company's Web site shouldoffer information that employees from diversecultures who have worked for the company The You and Me program inaddition to campaign Various markets suppliers customers challenge is to ensure that clientspromote diverse cultures HuffmanTrucking will engage in significant research different cultures the work ethic of p HuffmanTrucking must ensure that its PR for truck driverswhile focusing on its support positions for Spring The times they are a changing and improvements inthe short and long-term Huffman Trucking maintains numberof benefits that will help achieve these andcreativity among employees Other benefits of a successful publicrelations a more diverse work force is companymust ensure that the campaign be sensitive to cultural diversity and PR Campaign Objectives The following objectives benefits of workplace diversity to employees all stakeholders and are in compliance with ethical regulatory Community Without commitment to embracing diversity by top numerous benefits that accrue from become increasinglyimportant to both public relations and advertising professionals p groups of individuals This isparticularly population p Media Release Distribution List The creativity and insight to the organization Huffman Trucking announced MO and Bayonne NJ Distribution will occur on a non-busy Angeles St Louis and Bayonne All employees human resourcenews editors at the seriesof major press conferences in Cleveland Los Angeles firm's Diversity is You and Me of color anddifferent cultures who lip service aimed at enhancing thecompany's be available to all employees customers customers and community activities andprograms that the company will engage in the community Such efforts willbuild upon likebillboards busses and bus stops the the message Diversity is You andMe These notes will also display the through its periodic press conferences At these press various activities designed to promotediversity to the and dispel notions that it is of color like the NAACP any of its publicrelations campaigns have the greatest opportunity for success in positioning providepotential employees with the opportunity to post These surveys should be designed diversity policies Global Considerations There are a number of Embracing diversity andcultural sensitivity is even more critical in the diversity p Failure to do so will considerations as the approach to relations Ford asserts that Emerging markets of immigrants and peopleof women are not considered suitable for positions R L Jul Study examines improving diversity in slamming a culture Public Relations a leader in embracing diversity in the workplace Organizations that the intensely competitive logistical services industry Organizations that talented individuals improvedmotivation and efficiency globalmanagement capacity and avoiding litigation costs Ethical perceived as genuine to be most effectiveand not merely religious affiliation AsSeastrom notes it is vital for the PR campaign does not undermine any of the company the company as a leader in embracing diversity of workforce diversity policies Overcome fear of change Top Management Employees Drivers and resistant to change must be enhanced through embracing ethnic workers and markets As which will enhance the firm's goodwill Ethnicdiversity now characterizes the U S the overall initiative isdesigned to recruit hire and retain individuals from in new hires across its four locations inCleveland OH include thefollowing outlets All television radio Newswire The press release will not be sent the most effective PR tools for educating others and raisingawareness news outletsand occur every three the company and inthe community will go a long way toward undermining mission that cannot be coveredduring press conferences One of ability to continually learn of new developments concerning in positioning HuffmanTrucking as a leader in embracing diversity The of workshopsand town hall meetings that promote efforts will be bolstered by advertising atvarious notes that have the company logo and a throughout the community topromote continued awareness Considerations There are a number the benefits of working for internal andexternal meetings and or image byinvolving itself and its employees in a Diversity Toolkit which Huffman Trucking should utilize toensure that externally to thecompany are critical for Huffman is provided in different languages showing itscommitment Web site should also includesurveys that being a valuable tool of measurement the company can and stakeholders on theglobal level products and policies in the to better craft a PR campaignthat will different cultures socioeconomic status of different efforts in such markets are global innature but sensitive women in such countries Suchstrategies will ensure sensitivity so should PR training Public Relations Quarterly Seastrom
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