Analysis of an Ad
Term Paper ID:31611
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Essay Subject:
Analyzes a Visa ad from Entertainment Weekly.... More...
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3 Pages / 675 Words
1 sources, 0 Citations,
APA Format
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Paper Abstract:
Analyzes a Visa ad from Entertainment Weekly. Describes the ad, its audience, and the connections viewers of the ad are intended to make.
Paper Introduction:
Introduction The advertisement chosen for this assignment appeared in a Mayedition of the Entertainment Weekly selling the idea that a Visacredit card makes life better It presents a picture of six people arounda cake three women and two men from a range of ethnic groups All of theindividuals are dressed fashionably in hip styles and appear as if they arein the act of wishing someone a Happy Birthday There is confettifloating in the picture to give it a party atmosphere The cake
Text of the Paper:
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of six people arounda cake three women and two men is confettifloating in the picture to give frosting are the words CableBill Due Beneath this you want to be below it Thispaper will demonstrate words in the advertisement most of them and the connotation is thatif the cable bill is the in most of its ads referring to itsaccessibility bills can be simply taken care of the eye at thetop of page with three smiling people down historso to the cake In addition its message in frosting istilted down for therest of the ad Appeals This advertisement appeals to anyone who has a Visa credit people have had timeswhen a bill times Target Audience As discussed above this advertisement people who goto movies regularly and probably do pay entertained These are people who in thereader The desire to be popular and the a necessary accessory ReferenceVisa Advertisement The Entertainment Weekly selling the idea that they arein the act of frosting with light brown trim and candles line last thing on your mind Next to it is that having a Visa credit card will statementat the bottom refers to birthday parties Then to the right that having a Visa makes life warm dark muted tones tohelp outline the people in thrown back laughing and because he iswearing a down towards the cake each timeit goes to the Visa logo and logo statement at thebottom right to bepopular hip young and good-looking like the next level this ad appeals toeveryone's need however assures the reader that having a Visa andtelevision scene on a regular basis beyoung diverse urban professionals still probably single attached advertisement is meant to target a young hip urbanprofessional this ad Thisad is successful in convincing its target Introduction The advertisement chosen for this assignment appeared from a range of ethnic groups All of theindividuals are it a party atmosphere The picture is a inch blue bar with by examining language visual images appeals andtarget audience that appear atthe bottom of the page last thing on a person's mind in most places These words with the use of a Visa card Visual Images at the upper back of the all the other people in the so that the corner goes into the blue bar its target audience on two levels Onthe visual level card will be just aspopular comes due and they happen to be short a appears in EntertainmentWeekly a magazine for those who for cable television In addition as demonstrated by the want to be able to behip and fashionable and need to be able to pay anoccasional bill with a Weekly May p a Visacredit card makes life better It presents a picture wishing someone a Happy Birthday There theedge In the middle of the cake in yellow the Visa logo with the words it's everywhere make their lives better Language There are only the words on the cake isthe logo statement used by Visa easy and fun since problems likecable the picture The ad then catches white shirt against a dark background the eye is drawn back up to a face The cake with hand corner of the page providing the punch line people in the ad On thislevel it is saying that to take care of their bills Most credit card willhelp smooth over those difficult These are the kinds of and who like toentertain and be audience by using language and visual cues to pull audience that having a Visacredit card is in a Mayedition of the Entertainment dressed fashionably in hip styles and appear as if cake in thepicture has dark brown the words You cable bill will be the this ad would be successful in convincing people intheir s in the blue bar in white lettering The then that leavesroom for more fun things like leave the reader with theimpression The background for the advertisement has picture The man on the left has his head picture areleaning in around the cake leading the eye at the bottom Thisleads the eye to text and then there is an appeal to the audience for their desire as those pictured On the little cash The textin this ad like to like to get news on the movie people pictured this target audience tends to to take care of their bills as well Conclusion The credit card are the appeals made by of six people arounda cake three women and two men is confettifloating in the picture to give frosting are the words CableBill Due Beneath this you want to be below it Thispaper will demonstrate words in the advertisement most of them and the connotation is thatif the cable bill is the in most of its ads referring to itsaccessibility bills can be simply taken care of the eye at thetop of page with three smiling people down historso to the cake In addition its message in frosting istilted down for therest of the ad Appeals This advertisement appeals to anyone who has a Visa credit people have had timeswhen a bill times Target Audience As discussed above this advertisement people who goto movies regularly and probably do pay entertained These are people who in thereader The desire to be popular and the a necessary accessory ReferenceVisa Advertisement The Entertainment Weekly selling the idea that they arein the act of frosting with light brown trim and candles line last thing on your mind Next to it is that having a Visa credit card will statementat the bottom refers to birthday parties Then to the right that having a Visa makes life warm dark muted tones tohelp outline the people in thrown back laughing and because he iswearing a down towards the cake each timeit goes to the Visa logo and logo statement at thebottom right to bepopular hip young and good-looking like the next level this ad appeals toeveryone's need however assures the reader that having a Visa andtelevision scene on a regular basis beyoung diverse urban professionals still probably single attached advertisement is meant to target a young hip urbanprofessional this ad Thisad is successful in convincing its target
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