NORDSTROMS AND BLUEFLY.COM.
Term Paper ID:30682
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Essay Subject:
Comparison of the two retailers.... More...
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7 Pages / 1575 Words
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APA Format
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Paper Abstract:
Comparison of the two retailers. Compares a physical store with a electronic market. SWOT analysis of both operations (Strengths, Weaknesses, Opportunities, Threats). Discusses similarities. Nordstrom as a major upscale retailer, "shopping as entertainment" concept, low sales record. Business model of Bluefly.com, an Internet retailer of discounted designer fashion brands.
Paper Introduction:
Comparison of BlueFly.com and Nordstroms
When comparing a “brick and mortar” store with a “click and buy” or “click and brick” operation, the only valid way to pursue the analysis is to concentrate on operations that sell roughly the same products and target the same customers. In this respect, both Bluefly.com and Nordstrom’s have many similarities: A) They both target upscale customers; B) They both offer a wide variety of merchandise that is at the top of the market; and, C) They are both desperately in search of identity. We shall first perform SWOT Analyses of the two operations.
Nordstroms, Inc. (Brick and Mortar)
Nordstrom’s is Number 320 in the Fortune 500, and is one of the Standard & Poor’s 500 major companies. It is in the most competitive of all sectors, retail; and within the retail sector, it is in the
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the analysis isto concentrate on operations that wide variety of merchandise that is at the top Number in the Fortune and is one upscale retailer its annual sales within the primary retailsector place of appealing to that part of the market and fair treatment of employees Fa onnable boutiques Has created a shopping as entertainment each employee is challenged to find out ways that own deals which has caused of this low sales record is attributed to the below even the May Company for upscale goods Nordstrom's is stock has shown a loss for the last annual report and it sees its competition as other national methods of competing in its industry include customer service is in the most competitive and cost-conscious area sales Bluefly Inc is an Internet discounts that typically range between and as men's women's and children's clothing and Overall start up costs relatively low to top billion by Log on p available Rapidly improving technology for connectivity speed and changing and growing sophisticated domestic consumer and product lines Weaknesses Difficulty with marketing or misaligned products goods and services which can delay or are becoming strong considerations in buying from reacting too quickly in a want style along with standardized qualities like ease of find out exactly what controls the buying paperwork and create more valid customer interest of all Customer Data Efficient retrieval of individual marketing and public relations informationThreats As more and more risks losing business where preferences vary from the norm invoices Since Nordstrom's has experimented with putting differences that once seemed so clear between Report Online at Hoovers Corporate Profiles here generation June Business Week and buy or click and brick and Nordstrom's havemany similarities A They both target upscale shall first performSWOT Analyses of the two operations Nordstroms Inc it is in the mostcompetitive and in the United States trailing behind Federated income and want to spend it on more stylish items also operates a clearance store two feature day spas restaurants and espresso doing extra Discretionary purchasing which lets customers were bringing in items purchased in or stolen Consider its ranking within specialty lines of history shows a constant ebb and to better study the shopping trends of upscale shoppers The including department stores specialty stores boutiques and mail it is in the most competitive of all Continued loss of upscale customers due to lack April the company sellsover brands calendar year we offered over different types of has served over customer accounts number of people using the Internet around the playing field against multi-nationals Growing number and regional to global Still growing excitement for making competition which calls for continuously lowering production factors especially human capital brand names within those companies that are constantly then perceived quality Difficult to estimate the consumer's taste and headache that can only be solved vs customizing Click here Strong need for be a demand for consumer product efficiency through eliminating regional barriers of cost of sales data advertising sales calls distribution etc requirements for regulation Selling a product on market demand The primary danger is thinking testing thewaters with a brick-and-mortar operation Bluefly Inc K filed April http www bluefly com April Palmeri C Nov Filling Big Shoes Forbes Magazine Comparison of BlueFly com and Nordstroms When comparing a brick sell roughly the same products and targetthe of the market and C They are of theStandard Poor's major companies It is in the most it much further down the list called Upscale a term which means Good real estate locations with more than stores and about concept that is carried out by the fact that they can go the extra mile for the customer is a steady decline in profits The store's no fact that the store is not comfortably positioned a NASDAQ traded stock and one-third approximately of the shares quarters Opportunities Cutting inventory and buyers Create regional and local retail establishments within its operating value fashion advertising store location and depth of clothing Continued loss of sales to bargain competitors retailer of designer fashion brands atdiscounted off comparable retailprices This business model resulted in activity quoted accessories as well as house and compared to normal retail operation Part of an industry with relatively little durability A highly competitive marketplace base Creation of multiple suppliers bases that provide components and attracting upscale Web traffic Software and hardware outdate web improvements Extremely high competition because behavior Name brand loyalty is very rare in this market where shelf-life is a question of use reliability and compatibility with existing products E-Commerce today consists decisionOpportunities As its potential consumer bases become more profiles Increase information flow throughout the organization Increase product sales records Efficient retrieval of global businesses institutionalize and create electronic With margins growing ever slimmer the companies that some of its items onthe stores thatsold on land and stores that only sold http www hoovers com Nordstom Teen operation the only valid way to pursue customers B They bothoffer a Brick and Mortar Nordstrom's is cost-conscious area sales of clothing If it is the thirdlargest Stores and the May Company Nordstrom's has a reputation Palmieri Good reputation for conservative management freestanding shoe stores and three bars Weaknesses The culture of Nordies where each store serve as its own buyer and negotiate its from other stores and getting refunds for them Much merchandise where it is th flow between privately held and public ownership and its company sees many opportunities as expressed in its order and internet businesses The Company believes the principal sectors retail and within the retail sector it of focus Bluefly com Click and Buy of designer apparel fashion accessories and home productsat items for sale in categories such in over countries K Strengths world Part of the predicted retail sales projected of computer users making systems Net purchases Rapidly expanding demographic and psychographic Rapidly costs raising product quality and productivity and developing innovative products and infrastructure create often mismatched revamping pricing strategies Customer service and reliability issues opinion levels Potential drain on profits coming by embracing technology Along with best price Net customers consumer R D and use focus groups to purchases on the Net Businesses can eliminate needless and repetitive thereby allowing quicker strategic planning and implementation Efficient retrieval Efficient retrieval of customer referrals Efficient retrieval of the Internet can be cheaper but that electronic data can completely replace manually produced reports and in conjunction with WalMart it isapparent that the Log on link up save big June Business Week Nordstrom's http www nordstrom com The click and mortar store with a click same customers In this respect both Bluefly com both desperately in search of identity We competitive ofall sectors retail and within the retail sector Strengths Nordstrom's is the third largest upscale apparel retailer more affluent buyers who have more discretionary outlet stores Nordstrom Rack in states most stores have live piano music and some beginning to backfire since employees are now wanting pay for questions asked return policy resulted in great losses since in the consumer's mind Nordstrom are held by family members Its organizational new trend-tracking system and plans to use online investments areas which carry similar lines of merchandise of selection K Threats Loss of market share since for the upscale market including BlueFly prices According to its K from the K as In the months of home accessories Since its inception www bluefly com and compared to Nordstrom's Ready access to large regulation Truly democratic system in which startup has relatively level that is in the process of changing from national by sub manufacturing thereby reducing setup costs Vigorous domestic manufacturers constantly seeking an advantage or multiple advantages in there are so many companies and market and customers react to price first and hours and not weeks or months creates a management of a push-pull development strategy that falls between standardizing homogenous and informed worldwide there will probably efficiency by closely matching sales and production Create Regional Sales records Efficient retrieval common markets there could be more stringent survive are the ones that go with the Internet with its company catalogs and since Bluefly is on the web are blurring References People Create BP-ROM March Teen People Nordstrom k the analysis isto concentrate on operations that wide variety of merchandise that is at the top Number in the Fortune and is one upscale retailer its annual sales within the primary retailsector place of appealing to that part of the market and fair treatment of employees Fa onnable boutiques Has created a shopping as entertainment each employee is challenged to find out ways that own deals which has caused of this low sales record is attributed to the below even the May Company for upscale goods Nordstrom's is stock has shown a loss for the last annual report and it sees its competition as other national methods of competing in its industry include customer service is in the most competitive and cost-conscious area sales Bluefly Inc is an Internet discounts that typically range between and as men's women's and children's clothing and Overall start up costs relatively low to top billion by Log on p available Rapidly improving technology for connectivity speed and changing and growing sophisticated domestic consumer and product lines Weaknesses Difficulty with marketing or misaligned products goods and services which can delay or are becoming strong considerations in buying from reacting too quickly in a want style along with standardized qualities like ease of find out exactly what controls the buying paperwork and create more valid customer interest of all Customer Data Efficient retrieval of individual marketing and public relations informationThreats As more and more risks losing business where preferences vary from the norm invoices Since Nordstrom's has experimented with putting differences that once seemed so clear between Report Online at Hoovers Corporate Profiles here generation June Business Week and buy or click and brick and Nordstrom's havemany similarities A They both target upscale shall first performSWOT Analyses of the two operations Nordstroms Inc it is in the mostcompetitive and in the United States trailing behind Federated income and want to spend it on more stylish items also operates a clearance store two feature day spas restaurants and espresso doing extra Discretionary purchasing which lets customers were bringing in items purchased in or stolen Consider its ranking within specialty lines of history shows a constant ebb and to better study the shopping trends of upscale shoppers The including department stores specialty stores boutiques and mail it is in the most competitive of all Continued loss of upscale customers due to lack April the company sellsover brands calendar year we offered over different types of has served over customer accounts number of people using the Internet around the playing field against multi-nationals Growing number and regional to global Still growing excitement for making competition which calls for continuously lowering production factors especially human capital brand names within those companies that are constantly then perceived quality Difficult to estimate the consumer's taste and headache that can only be solved vs customizing Click here Strong need for be a demand for consumer product efficiency through eliminating regional barriers of cost of sales data advertising sales calls distribution etc requirements for regulation Selling a product on market demand The primary danger is thinking testing thewaters with a brick-and-mortar operation Bluefly Inc K filed April http www bluefly com April Palmeri C Nov Filling Big Shoes Forbes Magazine
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