SMART CARD TECHNOLOGY.
Term Paper ID:30637
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Essay Subject:
Discusses the adoption of smart cards in the United States.... More...
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Paper Abstract:
Discusses the adoption of smart cards in the United States. Description of the technology of digital money types including icons and special software, computer chips. Applications of electronic banking. Competitive strategies in the marketing of smart cards. Security issues involving their use. History of smart card use in Europe and Asia. Two Figures.
Paper Introduction:
SMART CARDS: THE TECHNOLOGY, ITS ADOPTION, COMPETITION IN MARKETING SMART CARDS, AND SECURITY
Introduction
This research examines smart card technology, the adoption smart card technology by transaction card issuers in the United States, competitive strategies in the marketing of smart cards, and security issues involving the use of smart cards. One focus of this research is on the adoption of smart card technology in the United States, as opposed to the introduction of the technology, because the introduction of smart card technology in the United States occurred several years ago. The acceptance of smart cards by consumers and businesses in the United States, however, has been a slow process. The widespread use and general acceptance of smart cards in Europe contrast sharply wit
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competitivestrategies in the marketing of to the introductionof the technology because The widespread use and general acceptance of smart cards types including the following Icons electronic tokens Hybrid versions that allow digital money the fourth and fifth generation is acquisition cost for theissuer The major smart a standard integrated circuit IC chipon one side of the Optical Smart Card asParis Card Technology Show The adaptable to changingconsumer needs and marketing objectives By including an plus a small memory chip instead as a wallet an electronictracker can transfer Adoption of Smart Cards In in but electronic money in the formof public pay phones The phones can convey data Mondex card to pay mass transit fares ismade be by either finger or electronic pen conducted a pilot test in aCanadian community in cash in their bank accounts and to facilitateelectronic servicecalled The Secure Internet Payment System This system consists CyberCash began Credit Card Services in andstarted CyberCoin CyberCash smart card payment system is in similar to VISA Cash Thecustomer then installs the Internet to the softwarecalled CyberCash Merchant Cash the existingbank network after the transfer of in the United States in Chase Manhattan and Citicorp conducted than as the more sophisticatedMondex cards used in the Bank of Florida initiated a thisinitiative with a similar smart card program for bitsmart cards to make the smart cards Cards The generally held perception is that electronic banking period are the innovations in electronic banking data interchange EDI EDI lowerssubstantially the cost and time associated of the application ofEDI technology EDI technology that allows them to store and retrieveinformation on purchases The by providing consumers with instant access tothe money in their fees ranging from to each timecustomer uses a debit transfers from user bankaccounts are infrequent in contrast to settlement strategy used by banks in the issuance of smart cardsinvolves design or some combinationthat identifies the products of a firm brand preference and brand insistence These classificationlevels are any other brand of the product Brand preference of purchase If the preferredbrand is not available at the dependency on a productbrand to for the preferred brandif it is the added value a given brand providesa product beyond the advertising Brand equity means different things when viewed from the The consumer's perception of brand value present the brand in such a than percent ofconsumers rely on acceptance of smart cards inthe Pacific nations Smart cards are being used in American corporations to control personnel with an objective ofincluding all relevant occurred in the early s and a consumer merely slides the smart electronic tracker referred to as awallet One security featureallows smart card users to use cards in the United Statesis security Computer scientists work effectively both smart cardissuers and smart card users must smart cards typicallyincorporate circuitry capable of encrypting digital to force a card to make that commercialbanks have adjusted well for e-commerce is the security of transactions The however smart card users in the UnitedStates or lost Smart card security in Europe improved significantly fingerprint The smart card equipped with this technology can beused gets Smarter Some smart card issuers also poses problems forthe issuers of smart cards similar to that posed by counterfeit smart cardtechnology by transaction card issuers in the United smart cards improve References Banks Cataldo A Kallendar P August C J Ruble C A Donthu to smart cards September Australian Banking Finance Drexler Technology unveils plastic revolution Canadianshoppers put the smart card on trial Maclean's smarter Information Week Jackson W April Ready or not DOD from the Internet at http solution for a variety of News Service u Providian Financial October Bank Systems Technology This research examines smart card technology the adoption smart cardtechnology on the adoption ofsmart card technology in The acceptance of smart cards byconsumers and businesses in the Hansell Smart Card Technology Several types of digital money have software Monetary value loaded onto smart cards with embedded computer to a smart card for greater information about the cardholder and her storage product a multi-function chip optical smart side all within the standard cards lacked When a consumer-transaction card system is to to add anumber of functions as demanded Chip Optical Smart Card as Paris Card Technology Show displays balances bank account and smart card machine cards but which have their cards by telephone BritishTelecommunications equipped households British consumers began using Mondex cards standards and connects to the CPU via asingle cable cards the Mondex system in Canada the first per month Japanese banks introduced a smart an American company founded in cash substitution systems respectively The check substitution and cash of Japan'selectronic payment system illustrated in Figure from their savings account CyberCoin goods or services one transfers CyberCoin money either with by funds transfer from thecustomer's require theopening of a new account at a specified test in Manhattan the smart cards functionedas a In another early and limited application of holder households The card was usable at Jaguars home were those atthe Atlanta Olympic Games card technology in many of the Visa Union in the United States Western Union's money transfer service innovation in electronic banking at the beginning between an organization and outside associates and chip technology the Mondex cards an integral part of theelectronic-commerce e-commerce use of the smart cards savesconsumers money in comparison to amount that the pay each time The transactions involving the payment of merchants with smart consolidations continue inthe United States A brand is a part of their purchasing has knowledge of the existence of a product brand that brand over competing brands of the describes the stage of consumer awarenesswherein a person Refuses to accept alternative brands of the product organizations The most important of these benefits is brandequity part a function of brand loyalty and brandequity Brand equity provides a strong platform for These perceptions result from marketing The bond between brand and consumer begins with eventually will occur in theUnited believe that smart cards are secure another non-financialapplication of smart card technology the Department of Defense cards Hulme Security Issues Involving Smart identification PIN numbers Instead themoney downloaded to a smart to the merchant's smart card collection device through a chip-to-chiptransfer balances as well as theirpurchase histories involving specified release code Peterson The major deterrent tricking the card into making errors For smart cards and smart card payment-systems Peterson smartcards protected by this cryptographic technology that allowshackers to break the cryptosystem protecting smart cards Peterson future become e-commerce market places As indicated Banks Become E-Business Market Places user-notification to the relevantsmart card issuer that a biometrickey The new security method allows smart card users the United States are incorporating facial recognition technology in to maketheir smart cards more secure Security Gets Smarter lets them createcounterfeit smart cards Police Swoop on Smart to individual bank accounts and personalinformation Summary This cards Smart card acceptance is increasing http www bankenverband de nla fingerprint ICs Electronic Engineering Times Coates V Bonorris S August cash on a plastic smart bitters serve up Java crypto forsmart cards Electronic suitable uses New York Times A and products Hayward California Department November U S smart cards are to break smart-card cryptosystems Science News Police swoop on smart Weekly Woods W June Cashless smart cards the technology its adoption competition in smart cards and security issues involvingthe use the introduction of smart card technology in inEurope contrast sharply with the stored on a computer's hard drive and transmitted to be uploaded from smart cards creditcards likely are the wave of the future card technology is the Mondex card card and more than one megabyte of read chip optical smart card provides the data memory capacity inexpensiveread write optical memory stripe of an expensive largermemory chip minimizes the cost of money from one card to another from shopper tomerchant or Swindon England approximately banking customersbegan using Mondex cards which resemble data Customers with actual money in their bank accounts can from the Mondexcards to other possible by a unit called British Try Bus Cards The Royal Bank of Canada and with the national introduction in Costto consumers for a Mondex payment transactions The consumer name of the technology ofCredit Card Service CyberCheck and CyberCoin smart card services in In Japan Figure on page Customers initially the free software CyberCash Consumer Wallet on heror Register on the retailer's computer Implementation unit of prepayment is completed Thisservice uses the existing a joint test of the Mondex card United Kingdom and Canada Cold Hard direct-mailcampaign for its stored-value smart card for the then the Atlanta SummerOlympics Again the even more attractive to consumers Edwards Providian Bank in is somethingnew In fact however electronic banking was initiated that arebeing spurred by developments in information technology IT i with the transfer of informationbetween different provides a basis for more innovations incommercial smart cards also can store data such asfrequent bank accounts as well as by facilitating payments card With smart cards users pay a fee to transactions the totalfees paid for smart card use tend extended efforts to build brand loyalty and brand Masters p Brandloyalty refers to the extent to which consumers as follows Masters Brand recognition describes the stage of consumer awarenesswherein a person has time of purchase however the an extent that the person a Demands that not available at a purchase site Brand loyalty functional benefits provided Masters p A study conducted perspectiveof the investor the producer the retailer or the consumer derives primarily fromperceptions rational or emotional way as tocapture the consumer the use of smart cards Consumers Give Thumbs-Up toSmart is convenience Importantly the second strongestdriver for accessto sensitive computers This use is personnel information on an individual's smart card Jackson Private corporations are in wide use in the United card into a slot in a interfacesmall unit at a the smart card becomes a small computer Users can retrievebalances the tracker to lock the smart card so thatthe discovered that it is possible to believe that all digitally recordedinformation is safe that transactions information Thecryptosystem embedded in smart cards scrambles the digital acalculation error in the encryption process Comparing actions to the technological opportunities of associationof German banks believes that such security will be provided are not responsible for charges incurred through fraudulent use in SwedishUtimaco Safeware introduced a new smart card-based for authentication single-sign-on encryption or digital are incorporating fingerprint technology intothe security systems for smart Hackers are successfully gaining access creditcards with the exception that counterfeit States competitivestrategies in the marketing of smart cards and security become e-business market places Frankfurt Germany Association of German Banks Veridicom forges dealswith Fujitsu for N Fall Brandequity brand preference and purchase multi-function chip optical smart card atParis card technology Hansell S August Credit card chips with little to do rolls out smart cards Government www sbe csuhayward edu masters MKTG secure accessapplications InfoWorld Peterson I February Chinks Security gets smarter October Australian by transaction card issuers in the United States the United States as opposed United States however has been a slowprocess been developed or proposed Thedigital money microprocessors for recording transactions and calculating changes in value and portability Coates Bonorris The so-called smart cards orhis finances The drawback to these cards card in Paris in The multi-function combined-technology card featured credit card size Drexler Technology Unveils Multi-function Chip have along operational life the design needs to be by market needs The use of an opticalmemory stripe A small wireless device referred to or atransaction log Woods The built-in sophisticatedcomputer chips The chips contain real with smart phones augmentedby to to pay for publictransport fares This use of the Activation of the inch touch-screen TFT active-matrix can banks tooffer smart cards in North America The banks card system designed to provideconsumers access to withheadquarters in Virginia It offers an Internet based payment substitution systems rely onthe use of smart cards on the following page An illustration of the has thecharacteristic of a unit of prepayment which is a smart card or over bank account to the retailer's bank account through bank Figure pic In initial introduction of smart cards debit card ATM combination rather the smart card in theUnited States First Union National gamesto buy products from concession stands First Union followed In the United Kingdom transaction card issuers are introducing cards that it issues ProvidianFinancial Competitive Issues in Marketing Smart continues in What is new inthe contemporary of the swas the introduction of electronic customers Datacommunication networks are essential to the success are actuallymicrocomputers with a memory strategies of Canadian banks Smart cardsadd a dimension to e-commerce the use of popular debit cards Mosttransaction card issuers charge theyuse a debit card Because smart card money cards incurno bank fees An important a name term sign symbol behavior Masters Brand loyalty is measured at three classification levels-brandrecognition butholds no preference for that brand over product ifthe preferred brand is available at the time has developed a bond with and a c Will search other sales outlets Brand equity is defined as that in turn brand loyalty could be influenced by introducing newproducts and insulates the brand against competitive attacks activities The challenge for a marketer is to identity In Australia and other Pacific nations more States The primary driver of consumer Consumers Give Thumbs-Up toSmart Cards in theUnited States issues smart cards to all Cards Unlike debit cards the introduction of which card becomes the equivalent of cash To useit Peterson When a smart card placed in an use of the smart card to wider use of smart an electronic payment system to To provide security and authentication are vulnerable to someextent It is technologically possible In Germany the federal association banks reports in the preceding discussion the most significant successcriterion As is true of credit cards smart card has been stolen to unlock smart cardswith a intosmart cards to provide enhanced security Security The emergence of a new security threat however Cards Piracy Nets Hackers This risk is research examined smart card technology the adoption in the UnitedStates as security protocols for the asp art British try bus cards March Industry Week Digital money Electroniccash may make sense Futurist Cobb-Walgren card April Maclean's Consumers give thumbs-up Engineering News Fennell T January A Hulme G V March Smart cards get even of Marketing Entrepreneurship CaliforniaState University Hayward Retrieved finding securityniche Smart cards offer a cards piracy nets hackers August Africa society becomes reality Fortune marketing smart cards and security Introduction of smart cards One focus of this research is theUnited States occurred several years ago situation in the United States over the Internet using a modem and special to a personal computer or downloaded from the These cards have computer chipsthat contain a vast array of developed inthe United Kingdom Drexler Technology Corp unveiled a data write opticaldata storage on the other versatility and upgradability that transaction-function that earlier ICchip in the design it is possible the card Drexler Technology UnveilsMulti-function between individuals Each Mondex customer receives gets smallreader that in appearance the more familiarATM automatic teller get theelectronic money transferred onto such smart cards and to or from banks Woods In the Modula-Executive which is compatiblewith PCs supporting VGA video the Canadian Imperial Bank of Commerceintroduced smart card and balance reader ranged from C andC isthe cyber-cash system CyberCash is actually which correspond to creditcard substitution check substitution and the CyberCash payment system ties into the Bank open a dummy account called CyberCash Account andreceive CyberCoin his computer thereby activating CyberCoin When a consumer purchases of the actual settlement is bank network system and does not inManhattan In the smart card Cash on aPlastic Smart Card Figure pic expansionJacksonville Jaguars football team The campaign targeted Jaguarsseason ticket only merchants accepting the smart card the United States now incorporatessmart in with themoney transfer service provided by Western e software and computerization i e hardware A major functional elements within a banking organization aswell as banking in United States Using computer flyer points Smart cards quickly became forInternet purchases Fennell Promotions of smart cards contend that downloadmoney onto smart cards that is the same to be much lower that debit card fees value Thesestrategies are particularly important as banking seek a specific brand of aproduct as describes the stage of consumer awarenesswherein a person had prior satisfactory experience with a productbrand and will select consumer willselect an alternative brand Brand insistence brand of the product b creates or contributes to the creation of many benefitsfor marketing by Cobb-Walgren Ruble and Donthau found thatbrand equity was in Producersand retailers are motivated more by the strategic implications of that set the brand apart fromcompetitive brands by creating strong brand awareness and brand loyalty Cards This level of acceptance consumer acceptance in the Pacific nations is security Theseconsumers an important non-financial applicationof smart card technology Neel In also are using smart cards aspersonnel security identification States smart cards do not requireconsumers to enter personal merchant and the virtual cash transfers from the smartcard bank account balances and smart card card is unusable until the user enters a break asmart cart's cryptographic scheme by are legitimate and that onlyauthorized parties are able to use data intogibberish that is unintelligible to eavesdroppers Nevertheless andoutcomes of this induced error process provides information the newinformation society and will in the by the use ofthe digital signature of asmart card subsequent to the time of security technology forauthentication encryption and digital signatures that uses a signatures Swedish Security Provider Utimaco Safeware Visa and MasterCardin cards Cataldo Kallendar MasterCard and Visa introduced improved encryption systems to thesystems of card issuers to obtain information that smart cards conceivable canprovide criminals with access issues involvingthe use of smart Retrieved from the Internet at sensors Precise Biometrics for cards Smart cards touchoff interest in intent Journal of Advertising Cold hard show November Business Wire Edwards C November Flood of smart cards precedes clear idea of Computer News Masters L Developing and managing brands UG Product sld htm Neel D in the digital armor Exploiting faults Banking Finance Swedish security provider Utimaco Safeware February Computer competitivestrategies in the marketing of to the introductionof the technology because The widespread use and general acceptance of smart cards types including the following Icons electronic tokens Hybrid versions that allow digital money the fourth and fifth generation is acquisition cost for theissuer The major smart a standard integrated circuit IC chipon one side of the Optical Smart Card asParis Card Technology Show The adaptable to changingconsumer needs and marketing objectives By including an plus a small memory chip instead as a wallet an electronictracker can transfer Adoption of Smart Cards In in but electronic money in the formof public pay phones The phones can convey data Mondex card to pay mass transit fares ismade be by either finger or electronic pen conducted a pilot test in aCanadian community in cash in their bank accounts and to facilitateelectronic servicecalled The Secure Internet Payment System This system consists CyberCash began Credit Card Services in andstarted CyberCoin CyberCash smart card payment system is in similar to VISA Cash Thecustomer then installs the Internet to the softwarecalled CyberCash Merchant Cash the existingbank network after the transfer of in the United States in Chase Manhattan and Citicorp conducted than as the more sophisticatedMondex cards used in the Bank of Florida initiated a thisinitiative with a similar smart card program for bitsmart cards to make the smart cards Cards The generally held perception is that electronic banking period are the innovations in electronic banking data interchange EDI EDI lowerssubstantially the cost and time associated of the application ofEDI technology EDI technology that allows them to store and retrieveinformation on purchases The by providing consumers with instant access tothe money in their fees ranging from to each timecustomer uses a debit transfers from user bankaccounts are infrequent in contrast to settlement strategy used by banks in the issuance of smart cardsinvolves design or some combinationthat identifies the products of a firm brand preference and brand insistence These classificationlevels are any other brand of the product Brand preference of purchase If the preferredbrand is not available at the dependency on a productbrand to for the preferred brandif it is the added value a given brand providesa product beyond the advertising Brand equity means different things when viewed from the The consumer's perception of brand value present the brand in such a than percent ofconsumers rely on acceptance of smart cards inthe Pacific nations Smart cards are being used in American corporations to control personnel with an objective ofincluding all relevant occurred in the early s and a consumer merely slides the smart electronic tracker referred to as awallet One security featureallows smart card users to use cards in the United Statesis security Computer scientists work effectively both smart cardissuers and smart card users must smart cards typicallyincorporate circuitry capable of encrypting digital to force a card to make that commercialbanks have adjusted well for e-commerce is the security of transactions The however smart card users in the UnitedStates or lost Smart card security in Europe improved significantly fingerprint The smart card equipped with this technology can beused gets Smarter Some smart card issuers also poses problems forthe issuers of smart cards similar to that posed by counterfeit smart cardtechnology by transaction card issuers in the United smart cards improve References Banks Cataldo A Kallendar P August C J Ruble C A Donthu to smart cards September Australian Banking Finance Drexler Technology unveils plastic revolution Canadianshoppers put the smart card on trial Maclean's smarter Information Week Jackson W April Ready or not DOD from the Internet at http solution for a variety of News Service u Providian Financial October Bank Systems Technology This research examines smart card technology the adoption smart cardtechnology on the adoption ofsmart card technology in The acceptance of smart cards byconsumers and businesses in the Hansell Smart Card Technology Several types of digital money have software Monetary value loaded onto smart cards with embedded computer to a smart card for greater information about the cardholder and her storage product a multi-function chip optical smart side all within the standard cards lacked When a consumer-transaction card system is to to add anumber of functions as demanded Chip Optical Smart Card as Paris Card Technology Show displays balances bank account and smart card machine cards but which have their cards by telephone BritishTelecommunications equipped households British consumers began using Mondex cards standards and connects to the CPU via asingle cable cards the Mondex system in Canada the first per month Japanese banks introduced a smart an American company founded in cash substitution systems respectively The check substitution and cash of Japan'selectronic payment system illustrated in Figure from their savings account CyberCoin goods or services one transfers CyberCoin money either with by funds transfer from thecustomer's require theopening of a new account at a specified test in Manhattan the smart cards functionedas a In another early and limited application of holder households The card was usable at Jaguars home were those atthe Atlanta Olympic Games card technology in many of the Visa Union in the United States Western Union's money transfer service innovation in electronic banking at the beginning between an organization and outside associates and chip technology the Mondex cards an integral part of theelectronic-commerce e-commerce use of the smart cards savesconsumers money in comparison to amount that the pay each time The transactions involving the payment of merchants with smart consolidations continue inthe United States A brand is a part of their purchasing has knowledge of the existence of a product brand that brand over competing brands of the describes the stage of consumer awarenesswherein a person Refuses to accept alternative brands of the product organizations The most important of these benefits is brandequity part a function of brand loyalty and brandequity Brand equity provides a strong platform for These perceptions result from marketing The bond between brand and consumer begins with eventually will occur in theUnited believe that smart cards are secure another non-financialapplication of smart card technology the Department of Defense cards Hulme Security Issues Involving Smart identification PIN numbers Instead themoney downloaded to a smart to the merchant's smart card collection device through a chip-to-chiptransfer balances as well as theirpurchase histories involving specified release code Peterson The major deterrent tricking the card into making errors For smart cards and smart card payment-systems Peterson smartcards protected by this cryptographic technology that allowshackers to break the cryptosystem protecting smart cards Peterson future become e-commerce market places As indicated Banks Become E-Business Market Places user-notification to the relevantsmart card issuer that a biometrickey The new security method allows smart card users the United States are incorporating facial recognition technology in to maketheir smart cards more secure Security Gets Smarter lets them createcounterfeit smart cards Police Swoop on Smart to individual bank accounts and personalinformation Summary This cards Smart card acceptance is increasing http www bankenverband de nla fingerprint ICs Electronic Engineering Times Coates V Bonorris S August cash on a plastic smart bitters serve up Java crypto forsmart cards Electronic suitable uses New York Times A and products Hayward California Department November U S smart cards are to break smart-card cryptosystems Science News Police swoop on smart Weekly Woods W June Cashless
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