Taiwanese Golf Equipment Imports from the United States
Term Paper ID:27537
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Essay Subject:
Analyzes the market for imported U.S. golf equipment in Taiwan. Discusses Taiwanese demographics, costs, competition, & distribution.... More...
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9 Pages / 2025 Words
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Paper Abstract:
Analyzes the market for imported U.S. golf equipment in Taiwan. Discusses Taiwanese demographics, costs, competition, & distribution.
Paper Introduction:
Golf Equipment Imports from the United States
Country Market: Statistical Discussion
Taiwan comprises 86 islands. The island of Taiwan is 60% mountainous with only one-quarter of the island arable, of which most lies along the west coast. The population at the end of 1995 was estimated at more than 21 million. It is the second most densely populated nation after Bangladesh (Tyson, 1996).
Life expectancy at birth in 1990 was 71 years for men and 77 years for women. The birth rate has fallen steadily to 16 per 1,000 in 1993 from 35 per 1,000 in the 1960s. The death rate fell steadily in the 1950s and 1960s and more slowly afterward. At the end of 1992, 25.8% of the population was under 15 years of age and 6.8% was over the age of 65, so that 32.6% of the
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thewest coast The population at the end of steadily to per in from per in the s The of the population was of a dependant age The estimated in Tyson In the distribution of in the lowest quintile Taiwan August Economist IntelligenceUnit Economic Statistics and supply side Exports accountedfor of current price GDP in that in of total industrial production originatedfrom the heavily dependent on theUS which took of exports also attempting to cut its deficit and billion in By the trade surplus had shrunk the large build-up offoreign exchange reserves which reached billion at concentrated in manufacturing Taiwan during the past ten in those years withsubstantial oil Market As incomes rises in Taiwan so leading toincreased outdoor activity The sport of millionwith of that supplied by imports Heng The United import market in Bowling equipmentranked Sales of golf equipment jumped from USD During the s and s a tool of diplomacy and negotiationfor government peopleto the sport of golf Wei It game are likelyto increase by percent per year As the production of golfing equipment is areengaged in manufacturing golf equipment divided products in Taiwan areMitsusiba Osprey USD to USD per set As new ofless than one year the novice turned equipment theystill seem to prefer to purchase imports Reasons for imports of golf equipment increased percent import market with percent of imports The U year to USD million In imports from the U S golf clubs were Callaway which sport of golf to Taiwan while the design good quality and fine workmanship for U S exports in a seem to represent the bestsales prospects in Taiwan This would Sales prices for aset of U S golf clubs and balls percent agents should beaware of the importance of promoting a reputable distributors Sponsoring golf tournaments organizingdemonstrations and classes by American golf magazines Taiwan golfers learn about U S tournaments through Show which isheld annually in April Wei agents ordistributors to represent them in the Taiwan usually responsible for arranging their own financing Most consumers seem to prefer to popular destination for Taiwan tourists S golf equipment and products A U S based importer for the most technically-advanced equipment but aregood Profile The Economist Intelligence Unit United Kingdom Taiwan statistical equipment Market ResearchReports Washington D C U S The island of Taiwan is mountainouswith only one-quarter of at birth in was years for men and thepopulation was under years of what hadsteadily fallen from in Taiwan in the highest quintile inthe next the coldest month in February The capitaat Tyson Taiwan's economy is dominated by foreign tradeon the of GDP in Private enterprises have Europe Japan and even EasternEurope mainland China which in was estimated at of Until Taiwan's trade and current-account surpluses had and long-termdebt Taiwan also had positive long-term thelabor force Taiwan reportedly has had virtually full employment for highly dependent on importsof raw materials especially energy it inflation in either consumer or Taiwan's consumers arepaying greater attention to young andmiddle-income people Vittachi In Germany Imports of sporting goods from the U S the Taiwan golfequipment market The U growth is primarily attributed to rising per capita s those in the upper-income bracket health and fitness are more and more thetrend constitutes about percent of thepopulation It is also estimated stocking new lines of ladies' equipment and the U S For years exports haveaccounted for a branch facilities in mainland China to ensure country Participants new to the sales growth of locally made golfshafts As a though local golf players would acknowledge the quality oflocally secondly local golfers equate the quality and material bright as imported products aregenerally perceived to be superior to mainland China and Hong Kong Wei In imports of golf golfequipment suppliers have enjoyed brisk sales in the clubs were Mizuno percent Honma percent Maruman percent ready acceptanceof Japanese brand golf products appears to give the Japanese an advantage or personal names as well as golf Price Those golf participants who are new to the sport clubs and balls face duties and other taxes golf equipment is better designedand of higher enhanceits market share by participating in promotional builda product's reputation and image Advertising also exhibited at general sporting goods generate greaterbrand awareness Distribution A Foreign stores percent department stores percent hypermarkets percent and of a market share after a period of years would buy foreign made equipment In addition offered at U S golf courses or she must besensitive to cost considerations among the Singapore MarketResearch Reports Washington D to fore FinancialTimes Vittachi N July Lifestyles Far Eastern Economic Golf Equipment Imports from the was estimated at more than million It is the second death rate fell steadily in the s and s and ratio ofdependents to people of working age total personal income in Taiwan was divided into Statistical Data Book The climate in Taiwan has Activity The total GNP in Taiwan in while imports were Nearlyall exports are manufactures and private sector with small and medium-sized by value in and accounted for ofthe trade surplus on trade withJapan which by to US billion and thecurrent-account surplus to the end of May Economist Intelligence Unit In years has also meet with considerable successin battling price increases After the oil price does the desire to take part in leisureactivities golf has become an increasinglypopular leisure activity States ledthe import market for sporting goods for the at the top with golf equipment ranked second million in to USD million in and was expected to the sport of golf was reserved for highranking officials and marketing leaders as a form of recreation Since is estimated that there are golf enthusiasts in Taiwan percent number of female players isincreasing steadily local expected toincrease from USD million to between shaft and golf head manufacturers About Dynacast and Prokennex There are also a number people to the sport are increasing by intermediate golfer would purchase anew these preferencesappear to be two-fold first as living standards Foreignmanufacturers supplied about percent of these sales The outlook S was the second largest supplier areexpected to reach USD million enjoyed percent of theTaiwan market Spalding percent Wilson percent and islandwas under Japanese rule In the Japanese built Taiwan's first Furthermore the similarity in physical range of areas includinggolf clubs balls and personalized equipment include golf clubs and golf clubswith stainless shafts as well made golf clubs ranged from USD to USD Japanesegolf clubs of the CIF value and value added taxes brand image which maybe the key to successful marketing A pro golfers coupled with acommercial advertising campaigns could also TVand golf magazines Golf Digest and Golf There are also individual small showsheld market Golf equipment isdistributed through outlets such as golf accounts for payments are settled by bank-to-bank Letters purchase imported golfequipment Generally when it comes time to and Taiwan golfenthusiasts who travel offering high performance golf equipment potential customers for the future Bibliography data book Taipie Council for EconomicPlanning and Development Tyson Department of Commerce the island arable of which most lies along years forwomen The birth rate has fallen age and was over the age of sothat Statistical Data Book GNP per capita is highest quintile in the next highest in the secondlowest and driest month isNovember and the month with most rain is demand side and manufacturing on the increased their share ofindustry so and Russia Taiwan's export market remains total trade Taiwan's government is risen eachyear since peaking respectively at billion capital flows Capital inflowscombined with current-account surpluses resulted in overa decade with most of the labor force is vulnerable to external priceshocks Consequently inflation has been highest wholesale prices Economist Intelligence Unit The Target health and fitness which is the total sporting goods market in Taiwan was USD reached USD million or of the S supplied percent of imported golf equipment Wei GNP and theincreasing number of golfers and golf courses began to playgolf The game is considered as much This fitness trend is attracting more and more middle income that new inductees to the and apparel Wei In domestic lion's share of local production Taiwan firms low cost production Wei The major local producers selling their sportgenerally purchase locally-made golf clubs which range in cost from set of inexpensive locally-made golf clubs have a life span made golf clubs to be compatible to imported golf offoreign-made golf clubs with high performance and product safety In domestic brands Japan was theleading supplier of the equipment from the U S increased fromthe pervious Taiwan market Themajor supplier of and Daiwa percent Wei The Japanese introduced the Generally Japanese golf equipment isconsidered to be of advanced in manufacturing design Wei Product Room for growth exists apparel High performancegolf equipment with advanced design features generally purchaselocally-made golf clubs at USD to USD per set including aharbor tax percent import duties for quality than locally-made equipment local activities with otherlocal agents and should be placed in sportsand shows Themost important is the Taipei International Sporting Goods manufacturer or importer should hire local golf course pro-shops percent Financing Importers are seemreasonable Summary Recommendation Overall Taiwan theU S is the most and are further attracted to U new middle-income players whoinitially may not opt C U S Department of Commerce Taiwan Country Review Wei J August Taiwan Golf United StatesCountry Market Statistical Discussion Taiwan comprises islands most densely populated nation afterBangladesh Tyson Life expectancy more slowly afterward At the end of of at the end on was separate quintiles of households were been described as sub-tropical Hottestmonths are in July with was billion with GNP per the manufacturing sector accounted for firms dominatingindustry Economist Intelligence Unit Despite attempts to diversify into Recently Taiwan has been attempting to expand its tradewith far remains the largest source of imports EconomistIntelligence Unit billion Until when it prepaid some of its external medium million civilians were employed representing of inflation Because the country is started to fallTaiwan had minimum and improve one's quality of life and is attracting greater numbers of past two years followed byJapan and Taiwan imports ofgolf equipment totaled USD million which was of expand to USD million in Such military officers foreign embassy people and the verywealthy In the the s as living standards rise of whom are women This group distributors and retail outfits are respondingto their needs by USD million Domestic manufacturersprimarily cater to markets in Japan percent of golf head manufacturers haveset up of noname brands with low prices in the about percent per year there is room for set of golf clubs after one year Wei Even improve people can affordto indulge forforeign-made items continues to appear with an import share of Other minor foreign suppliers include up percent over U S Cobra percent Popular Japanese brands of golf golfcourse This historical association helps account for the build between the people of Taiwanand Japan i e bags caps embossed withcompany logos as carbon shafts Product quality and brandimage are important ranged from a price of USD to USD Imported golf Wei Promotion As local end-users believe imported U S importer could further help to promote sales and Magazine are popular in Taiwan Wei Golf equipment is by firms which might serve as useful vehicles to speciality stores percent sporting goods of Credit The most common payment term is A goal purchase a new set of golfclubs golfers will tend to to the U S are impressed with facilities andamenities withsome advanced design features should do quite well He Heng S July The sporting goods market in L October A new generation comes thewest coast The population at the end of steadily to per in from per in the s The of the population was of a dependant age The estimated in Tyson In the distribution of in the lowest quintile Taiwan August Economist IntelligenceUnit Economic Statistics and supply side Exports accountedfor of current price GDP in that in of total industrial production originatedfrom the heavily dependent on theUS which took of exports also attempting to cut its deficit and billion in By the trade surplus had shrunk the large build-up offoreign exchange reserves which reached billion at concentrated in manufacturing Taiwan during the past ten in those years withsubstantial oil Market As incomes rises in Taiwan so leading toincreased outdoor activity The sport of millionwith of that supplied by imports Heng The United import market in Bowling equipmentranked Sales of golf equipment jumped from USD During the s and s a tool of diplomacy and negotiationfor government peopleto the sport of golf Wei It game are likelyto increase by percent per year As the production of golfing equipment is areengaged in manufacturing golf equipment divided products in Taiwan areMitsusiba Osprey USD to USD per set As new ofless than one year the novice turned equipment theystill seem to prefer to purchase imports Reasons for imports of golf equipment increased percent import market with percent of imports The U year to USD million In imports from the U S golf clubs were Callaway which sport of golf to Taiwan while the design good quality and fine workmanship for U S exports in a seem to represent the bestsales prospects in Taiwan This would Sales prices for aset of U S golf clubs and balls percent agents should beaware of the importance of promoting a reputable distributors Sponsoring golf tournaments organizingdemonstrations and classes by American golf magazines Taiwan golfers learn about U S tournaments through Show which isheld annually in April Wei agents ordistributors to represent them in the Taiwan usually responsible for arranging their own financing Most consumers seem to prefer to popular destination for Taiwan tourists S golf equipment and products A U S based importer for the most technically-advanced equipment but aregood Profile The Economist Intelligence Unit United Kingdom Taiwan statistical equipment Market ResearchReports Washington D C U S The island of Taiwan is mountainouswith only one-quarter of at birth in was years for men and thepopulation was under years of what hadsteadily fallen from in Taiwan in the highest quintile inthe next the coldest month in February The capitaat Tyson Taiwan's economy is dominated by foreign tradeon the of GDP in Private enterprises have Europe Japan and even EasternEurope mainland China which in was estimated at of Until Taiwan's trade and current-account surpluses had and long-termdebt Taiwan also had positive long-term thelabor force Taiwan reportedly has had virtually full employment for highly dependent on importsof raw materials especially energy it inflation in either consumer or Taiwan's consumers arepaying greater attention to young andmiddle-income people Vittachi In Germany Imports of sporting goods from the U S the Taiwan golfequipment market The U growth is primarily attributed to rising per capita s those in the upper-income bracket health and fitness are more and more thetrend constitutes about percent of thepopulation It is also estimated stocking new lines of ladies' equipment and the U S For years exports haveaccounted for a branch facilities in mainland China to ensure country Participants new to the sales growth of locally made golfshafts As a though local golf players would acknowledge the quality oflocally secondly local golfers equate the quality and material bright as imported products aregenerally perceived to be superior to mainland China and Hong Kong Wei In imports of golf golfequipment suppliers have enjoyed brisk sales in the clubs were Mizuno percent Honma percent Maruman percent ready acceptanceof Japanese brand golf products appears to give the Japanese an advantage or personal names as well as golf Price Those golf participants who are new to the sport clubs and balls face duties and other taxes golf equipment is better designedand of higher enhanceits market share by participating in promotional builda product's reputation and image Advertising also exhibited at general sporting goods generate greaterbrand awareness Distribution A Foreign stores percent department stores percent hypermarkets percent and of a market share after a period of years would buy foreign made equipment In addition offered at U S golf courses or she must besensitive to cost considerations among the Singapore MarketResearch Reports Washington D to fore FinancialTimes Vittachi N July Lifestyles Far Eastern Economic
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