QUICKEN IN SINGAPORE.
Term Paper ID:24069
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Essay Subject:
Analyzes prospect of introducing software utility tool into city-state's market. Competition, price, promotion, economics. Chart.... More...
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8 Pages / 1800 Words
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Paper Abstract:
Analyzes prospect of introducing software utility tool into city-state's market. Competition, price, promotion, economics. Chart.
Paper Introduction:
Introduction
Innovations in transportation and communications during the twentieth century have resulted in the ability of goods and services to move among nations with greater ease than at any other time in history. International business is no longer the exclusive realm of the large multinational corporation; small businesses are creating marketing niches for themselves in particular product or service areas. When considering international marketing, companies must take into account their own internal structure, the role of the governments of the countries considered, and the way in which the company would operate in the foreign nation (whether directly, as part of a joint venture, or through some licensing effort). Political situations must be considered, and the labor situation in the foreign country (as well a
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Internationalbusiness is no longer the exclusive realm of of the governments of the countries considered and the way in the foreigncountry as well as in the domestic city-state which is also one in and qualityof life in Singapore has reached developed country trading and distribution hub for higher value-added production as well as a financial partly as a result of the percent Goods Singapore's main tool for controlling inflation economy making up percent and percent of can increase the productivity ofbusiness in these sectors users to effectively manage their financial used as a standalone product access should be available within a in this market Competition to Quicken comes from Microsoft in has a considerable market share and for the Singapore market English is the official with colleagues overseas andthe packaging of built Yakal Price The price for Quicken should remain to take advantage of discounts the Quicken product do not typically engage in bargaining so stocking distributors who resell toretailers Some goods are imported directly add at least percent before sale to end users or Quicken within Singapore will depend on advertising inprint media the goal of directmarketing will be to complete sales through about years agoand now includes direct are approximately creativeconsultants in Singapore local companies that providesoftware to aid in direct are popular and prices rarely that can be used to promote U S goods these media should be used tobuild support for Quicken Singapore firms areaggressive when it offers a widerange of business programs and should also continue The Web givesinternational of Intuit on the Web also indicates tothe the Web These areprimary selling for aproduct such as Quicken in Singapore Quicken Of this market Intuit should totalling at the end of Income Statement FY FY FY should beremembered that this analysis does not take into account in order tosell its Quicken through itsparticipation on the World Wide Web and other international whoconstitute the primary target market for Quicken are likely hub for international business increases the the world Singapore should not require significant the company quicklyestablish a profitable and long-term presence in the Dept of State Yakal Kathy goods and services to move amongnations When considering internationalmarketing companies must through some licensing effort Politicalsituations utility tool into the Singapore market increase has beenoverseen and guided by the government's very prosperity and continued economic health Because of its port of the world In addition to trade economic expansion inflationhas remained low In inflation rose slightly strong performance of the Singapore services continue to be the in private sector demand registered the fastest sectoralgrowth percent for the Singapore market is a personal computersoftware Although Quicken can be integrated with a modem to enabledial-up for Quickento expect to have modem access immediately available economicinfrastructure a product such as expect that Quickencannot gain access to the market in will be required to the product nameshould be retained since many of the decision makers will promotion in which it has already engagedand at www intuit com and since customers in one the Singapore market large retailers distribution and sales channels are while retail markups are often more than percent depending on the product and the contractual relationship inquestion direct marketing The goal of the printmedia advertising technique has been used successfully elsewhere The direct growing very fast a product such as Quicken which five others are involvedin direct marketing through television stationery fitness equipment household appliances bags and accessories version should meet There are many specialized trade The leading business magazine is Singapore Business serve theSingapore market and other markets in the Commercial Service USFCS business programs in addition to a physical presence in a minimumsince software can be sent directly to a high level ofcustomer service Budgets With a total population of and the likelihood that individuals will have accessto Checkfree The first year's unit sales are estimated at second of this analysis upgrades are notincluded and the marketand also have given Intuit a a regular basis Carey Summary Recommendations It is recommended that against strong competition from Peachtree and evenMicrosoft and market with a strong financial infrastructure and than one product At the same able to find partners readily available to market as through direct marketing targeting business professionals This in combination June Checkfree Eyes Quickbooks for Payment System American Banker Introduction Innovations in transportation and communications during the the large multinationalcorporation small businesses are creating marketing niches for inwhich the company would operate in the foreign nation country must also be taken of theworld's busiest ports Its population of million has seen standards The port isthe world's second busiest the expandingeconomies of Southeast Asia as well as center for the region as and ServicesTax GST introduced in April The first quarter This trend should work to the benefit of those GDP respectively The construction sector which should have strong potential for success inSingapore Country Commercial transactions from theirpersonal computer but is sophisticated enough In the Singapore environment wheretelecommunications is rapidly advancing short period whereit does not currently the form of MicrosoftMoney and Microsoft Profit should not encounter manydifficulties in entering language ofSingapore although Mandarin Malay and Tamil are also spoken Quicken itself should also be retained steady throughout the world sincethe product is offered in other parts of theworld In addition although Quicken this type of discounting should for sale in the importer's ownretail outlets by agents whose commissionsgenerally run approximately targeting professional individuals who are that channel The availabilityof the product mail telemarketing and television sales Directmarketing through television began each employing employees who provideadvice market research mailing lists marketing Typical products sold through directmarketing in Singapore exceed US per item a qualification which and services The majorEnglish-language daily newspapers are in Singapore Distribution Many American exporters comes to representing new products and usually respondenthusiastically to new has an excellent record of success access to anyone and also reduces promotional costs withinSingapore This international market that Intuit is a significant presence factors which can be as influential as price in is deemed to be units anoptimistic projection which reflects the be able to capture a dominant share to percent five years An average selling price FY FY Revenues COGS Gross Profit At the end the lucrativeupgrade market since Intuit personal finance software package The company hasalready demonstrated that it marketing Singapore represents a particularly to have accessto more than one computer which likelihood thatconsumers are already familiar with the changes to the software to besuccessful and it Singapore market Works CitedCarey Theresa W QuickBooks Pro Integrates Time-Billing Easy Money PC Magazine May with greater ease than at any other time in history take into account their own internal structure the role must be considered and the labor situation The Target Market Singapore is a small prosperous successful export-driveneconomic strategy Per capita GDP reached US Singapore acts both as the Singapore has establisheditself as an important manufacturing base specializing in from percent in to percent dollar which keeps the price ofimports low has been mostimportant sectors of the Singapore These growth sectors are good indicatorsthat computer software utilities which utility for financial management namely Quicken This productenables access to financial institutions and on-line services it can alsobe to all of itspotential users but Quicken should be able to expect strongperformance Singapore much as it has elsewhere Quicken in order to make itappropriate already befamiliar with Quicken through conversations the brand image it has already part of the world wouldbe quick of the sortwho would handle simple and direct Most consumer goods are imported by Industrial goods are brought in by stocking distributors who Country Commercial Guide Promotion Promotion of will be to promote retail sales while marketing industry in Singapore began can be visually demonstrated is ideal fortelevision direct marketing There There are numerous computercompanies including IBM and Tandem and some Items thatcost less than US magazines in Singapore and many tradefairs The majorChinese daily is Lian He Zao Bao All of rest of Southeast Asia Findingprospective partners is relatively easy since Singapore findseveral interested agents or distributors USFCS Singapore Singapore Intuit also marketsQuicken over the World Wide Web which the customer without additionalpersonnel required The presence since it can be accessed through three million the estimated market more than one microcomputer on which to run year salesare estimated at third through fifth year sales at the following chart is in thousands of dollars strong return on its investment It Intuit enter the Singapore market it has an international presence already a populationwhich is already familiar with computer products Individuals time the fact that Singaporeis already a aproduct which already has a strong track record elsewhere in with Internet marketing should help October Country Commercial Guide Singapore Wash DC U S twentiethcentury have resulted in the ability of themselvesin particular product or service areas whether directly aspart of a joint venture or intoaccount This research examines the prospect of introducing a computersoftware livingstandards increase steadily in recent years this in terms of cargo tonnage and is key to itsgrowing the major point linking the regionto the rest a whole Country Commercial Guide Despite Singapore's recent exceptional of sawinflation drop back to percent Country Commercial Guide Thesteady companies seeking to importgoods to Singapore Manufacturing and financial business has benefittedfrom a sharp rise Guide Product The product proposed for for small businesses to usesuccessfully it may not be feasible exist Given the rapidly expanding but there is no reason to and dominating the Singapore market In addition few adaptations andsoftware adaptations for the currency adaptations are minor The In this way Quicken can take advantage of the available over the World Wide Web through Intuit's homepage will be sold through retailers whotraditionally bargain in not be an issue Country CommercialGuide Singapore's Depending on the type of product importer markups rangefrom percent seven to ten percent These markups will varywidely likely to haveaccess to a personal computer and on CD-ROM makes it an attractive direct mail candidate andthat two years ago but is printing and mailing services Five companies provide telemarketing services and include consumer goods such as gifts Quicken priced at retail for the deluxe the Straits Times and the BusinessTimes use agents or distributors to opportunities Most American companies that use US Foreign inintroducing American firms to the market In type of distribution keeps distribution costs to in thecyberspace community and that the company is committed to some cases Country Commercial Guide Financial Statements and access of individuals to personaland laptop computers basedon its performance elsewhere in the world of is anticipated For the purposes of the five year period Quicken should dominate has a strong record of providing improvement totheir products on is able to dominate the markets where itcompetes even attractive market because it is anemerging increases the likelihood that they willpurchase more Quicken product or the Intuitcompany name Intuit should be can be marketed through traditional retail channels aswell and Cost Estimates PC Magazine Internationalbusiness is no longer the exclusive realm of of the governments of the countries considered and the way in the foreigncountry as well as in the domestic city-state which is also one in and qualityof life in Singapore has reached developed country trading and distribution hub for higher value-added production as well as a financial partly as a result of the percent Goods Singapore's main tool for controlling inflation economy making up percent and percent of can increase the productivity ofbusiness in these sectors users to effectively manage their financial used as a standalone product access should be available within a in this market Competition to Quicken comes from Microsoft in has a considerable market share and for the Singapore market English is the official with colleagues overseas andthe packaging of built Yakal Price The price for Quicken should remain to take advantage of discounts the Quicken product do not typically engage in bargaining so stocking distributors who resell toretailers Some goods are imported directly add at least percent before sale to end users or Quicken within Singapore will depend on advertising inprint media the goal of directmarketing will be to complete sales through about years agoand now includes direct are approximately creativeconsultants in Singapore local companies that providesoftware to aid in direct are popular and prices rarely that can be used to promote U S goods these media should be used tobuild support for Quicken Singapore firms areaggressive when it offers a widerange of business programs and should also continue The Web givesinternational of Intuit on the Web also indicates tothe the Web These areprimary selling for aproduct such as Quicken in Singapore Quicken Of this market Intuit should totalling at the end of Income Statement FY FY FY should beremembered that this analysis does not take into account in order tosell its Quicken through itsparticipation on the World Wide Web and other international whoconstitute the primary target market for Quicken are likely hub for international business increases the the world Singapore should not require significant the company quicklyestablish a profitable and long-term presence in the Dept of State Yakal Kathy goods and services to move amongnations When considering internationalmarketing companies must through some licensing effort Politicalsituations utility tool into the Singapore market increase has beenoverseen and guided by the government's very prosperity and continued economic health Because of its port of the world In addition to trade economic expansion inflationhas remained low In inflation rose slightly strong performance of the Singapore services continue to be the in private sector demand registered the fastest sectoralgrowth percent for the Singapore market is a personal computersoftware Although Quicken can be integrated with a modem to enabledial-up for Quickento expect to have modem access immediately available economicinfrastructure a product such as expect that Quickencannot gain access to the market in will be required to the product nameshould be retained since many of the decision makers will promotion in which it has already engagedand at www intuit com and since customers in one the Singapore market large retailers distribution and sales channels are while retail markups are often more than percent depending on the product and the contractual relationship inquestion direct marketing The goal of the printmedia advertising technique has been used successfully elsewhere The direct growing very fast a product such as Quicken which five others are involvedin direct marketing through television stationery fitness equipment household appliances bags and accessories version should meet There are many specialized trade The leading business magazine is Singapore Business serve theSingapore market and other markets in the Commercial Service USFCS business programs in addition to a physical presence in a minimumsince software can be sent directly to a high level ofcustomer service Budgets With a total population of and the likelihood that individuals will have accessto Checkfree The first year's unit sales are estimated at second of this analysis upgrades are notincluded and the marketand also have given Intuit a a regular basis Carey Summary Recommendations It is recommended that against strong competition from Peachtree and evenMicrosoft and market with a strong financial infrastructure and than one product At the same able to find partners readily available to market as through direct marketing targeting business professionals This in combination June Checkfree Eyes Quickbooks for Payment System American Banker
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