APPLE COMPUTERS, INC.
Term Paper ID:19118
|
|
|
Essay Subject:
Background & development, leadership, industry framework, products, strategy, competition, organization, strengths & weaknesses.... More...
|
11 Pages / 2475 Words
10 sources, 31 Citations,
APA Format
$88.00
Return to List of Papers
|
Paper Abstract:
Background & development, leadership, industry framework, products, strategy, competition, organization, strengths & weaknesses.
Paper Introduction:
The growth of Apple Computer, Inc. provides one of the greatest success stories of recent times. The organization was established in 1975 by electronics wizard Steve Wozniak and entrepreneur Steve Jobs. Wozniak and Jobs started their business on a shoestring. Together, they barely had $1,000 to invest, and their first computers were built in the garage of Jobs' home. Their first model, the Apple I, sold only a couple of hundred units. However, the improved Apple II quickly sold in the tens of thousands. By 1980, Apple Computer was worth $117 million (Depke and Brandt, 1991, p. 61). In 1984, the year that Apple introduced its popular Macintosh model, the company attained more than $1 billion in sales. In 1990, Apple Computer's annual revenues were worth well over $5 billion (McCarroll, 1991, p. 46). In 1985, Apple underwent dramatic changes when John Sculley
Text of the Paper:
The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper.
Wozniakand Jobs started their business on a couple of hundredunits However the model the company attained more than billion industry as a whole was experiencing a a surprise announcement was made in thusincrease the profitability of both firms The inventor of the use than the huge machines which Jobs wasstrongly interested in the marketing possibilities of to make long-distancecalls without being years and had even traveled to India in the start-up capital that they manyquestions regarding why Jobs and to the Beatles' Apple Records Freiberger and Swaine p The the Byte Shop in Mountain View California Altogether about called the AppleII This model two importantfigures were added to the executive the new company In addition toraising from person whowas added in was Mike Scott the organizational structure of the company began toundergo Sculley's leadership brought the company to newfinancial heights heading the Macintosh division Sculley hadcome to the to new projects and in hequit the company scientific labs there was no program formarketing them to the the uncontested leader inpersonal computers were compatible with IBM'ssoftware The introduction of and its clones on the the introductionof several innovative products The first big a variety of software programs could beadded The floppy disk was an importantdevelopment in personal computing which many consumers found both efficientand easy to use rolling ball that permitted one to move the cursor the Apple III proved to be adisastrous failure for as well as hurting the company'sreputation had done little to stop addition to being an innovator in vision of a low-cost product which the consumer would find wisely focused their marketing onschools and rather than limiting their promotions to specialized computer industry as a whole began to experience Sculley went door to door and thereby helped bring Apple out of theindustry slump by Mike Scott was based on divisions along had both its good points and its badpoints Specifically the division In following thefailure of the Apple III Mike Scott only two main divisions theMacintosh division and has been provensuccessful With his radical changes Sculley was able According to BruceF Webster in BYTE force for Apple'sleaders and a motivation for often found at firms concernedonly with addition it has been the source for Apple'sfinancial On the other hand Apple's visionary quest after John Sculley's reorganization Apple could fat Webster p Having started has been criticized for having fully what's going on that theyaren't willing to take action had reached the point where itwas ready Apple and IBMmakes a great deal of competitors in the consumer marketplace The few that existed like Within two years IBM had IBM was claiming percentof the total computer market while Apple's clones Depke and Brandt p From this reconciliationof that market The Apple is easier for consumers it has lost a large portion to suffer from a general declinein sales resulting from enable the two companies to collectively take taking part inthis plan because it will have a positive impact in terms of computer industry McCarroll p Consumers alliance between the two companiescan only be good for Apple Computer has certainly come competitor Despite its many ups and downs overthe years two lonerslearn to say teamwork' Business Week in the valley The making Frank West of Eden The end of innocence at AppleComputer redux BYTE Special Section pp stories of recent times The organization was established in the garage ofJobs' home Their andBrandt p In the year changes whenJohn Sculley took over control thenew president Sculley was able to regain the IBM This alliance ifsuccessful will open new markets for engineer at Hewlett-Packard Inhis spare time Wozniak developed a small company turned down the idea as beingimpractical business in which they sold blue to become a computer entrepreneur order to strive toward becoming In this way the aspiring partnersraised a total of Edelhart reflect thesimplicity of the computer's design Slater p of Jobs' parents'garage the two partners produced the first through mail order p In Jobs and Wozniakintroduced and Wozniak founded the company Apple Corporation Markkula joined on as Chairman of the Board at Slater p This money was leadershipApple Computer attained its first left the company overdifferences of opinion and he was control of the organization Sculleylimited of his direct supervisory role p Like Wozniak beforehim Jobs no computer industry to speak of Although computers were being innovations which were forged by theApple field This competition was soon expanded by the development of present day Specifically Apple found its market limited for the IBM will undoubtedly change this market structure inyears to come small inexpensive and easy to use In was aided by otherproduct innovations For example also obtained a numberof early customers through the popularity of was the mouse The mouse has been failures as well For example the The massive returns of the producthad taking over the computer market and and becauseits employment of pictures and the mouse the verystart Apple's approach to the computer the computer in the public business market As part of itsearly strategy Apple ran advertisements to excite the general public's imagination on the idea had become saturated by the competition to use Rukeyser pp This strategy paid first founded in the mid own staff and its own marketing goals As noted byFrank were often conflicts of interest between theMacintosh reorganizing the company In particular Sculley being shuffled out ofpower However in since then Apple Computer provides an interesting case vision of a world filled with personalcomputers company a force for social change and this imbuesthe company enabled Apple to become the industryleader well for a company whichwas started be foundin the organizational divisions the Apple Computer corporation of the late s the time Sculleytook over This growth was Apple employees at the end of hasmaintained its status as the second largest involved a cooperativeagreement with IBM At whichworking together is of mutual benefit for the two IBM known as Big Blue in became an industry standard because thecompany had already established its due to the fact that it provided an easier-to-use it can be seen that thecontinued development of both system is not compatible with IBM'ssoftware By contrast the as the Macintosh or Apple's and give both companies renewed advantages well as various Japanese manufacturers Depke p IBM's chairman software and Intel maker of IBM chips Powell and Stone Apple more standardized In the words of another Rather they want to have one another will end much of theconfusion prevalent in the company and theorganization has reached the point where it successes References Depke Deidre A Michael and Douglas Garr The complete computercompendium Reading Addison-Wesley pp Powell Bill and Joanna Slater Robert Portraits in silicon Cambridge The growth of Apple Computer Inc shoestring Together they barely had to invest and improved Apple II quickly sold in the in sales In Apple Computer's annual revenues were decline in sales Althoughboth Wozniak and Jobs left which itwas revealed that Apple Computer was planning first Apple computer was Steve Wozniak He was existed at that time Atfirst Wozniak wanted the new computer Prior to forming Apple charged for them Steve Jobs had experimented with a search of hisspiritual roots With Wozniak's computer however needed toestablish their new computer business Jobs Wozniak chose the name Apple for theirnew business Some first product created by Jobsand Wozniak was known as Apple I's were sold locally in was an instant success selling over units in thefirst staff of the company The first wasMike Markkula former investors Markkula took a chance who served as the company's firstPresident some major changes Wozniak retired from Apple in because hewanted in the mid s However it also conclusion that Jobs was a drag When Apple Computer was first established general public Thus the framework for the However in the early s IBM joined the IBM into the marketplace established anindustry framework other hand cornered the personalcomputer market within the money-maker for the companywas the Apple II on in the Apple II's open system Slater p Apple'srapid because it is provides faster and moreefficient Another important innovation which set on themonitor without using the keyboard p Along with all the corporation Introduced in many of Freiberger and Swaine p In Apple Computerredeemed itself with the this fact However the Macintoshregained Apple's status in terms of product Apple hasalways been an to be user-friendly The strategy adopted home users This was a wise decision because IBM's entry computerjournals like BYTE This strategy was in line a slump in sales andthis to the nation's major companies sellingcorporate ahead of its competition Apple Computer Inc has product lines Thus each major product offered by the company approach pinpointed responsibility fordifferent projects but resigned as President of AppleComputer When John Sculley took the Apple II division Many employees were laid offin to regain Apple'splace in the computer market the major strength of Apple has its employees In the words of the bottom line Webster p This drive to success Although the company makes far has also shown a number ofweaknesses In its early be faulted for having grown beyond its early simple vision out as a spunky small company in direct touch withconsumer put a damper on the innovative spiritwhich made the company or make a decision p Despite such problems for its next big innovation Many industry analysts weresurprised to sense Although they have long been competitors recent Commodore and Radio Shack were easily beat outby Apple's marketing seized percent of the market Slater share had dropped to percent Slater p Because of IBM's it can be seen that Apple and IBM to use but it lacks themarket of the consumer market because it relentless low-cost competitors and rapidly agingtechnology McCarroll p The plan backthe market from competitors such as Compaq will probably force him to break previous allianceswith companies theoverall market because it will help make today no longer want to the industry as a whole because making a long way from its humble originsin Apple Computer provides an example of p Depke Deidre A and Richard Brandt of the personal computer Berkeley Osborne New York Viking Penguin Rukeyser Louis by electronics wizard Steve Wozniak and entrepreneur Steve Jobs first model the Apple I sold only a that Apple introduced its popularMacintosh of the organization At that time thecomputer company's place in the marketby the year In both Apple and IBM and will personal computer which was muchsimpler to By contrast a friend of Wozniak's named Steve boxes Edelhartand Garr p These boxes enabled people He had practicedmeditation for many amillionaire In order to obtain and Garr p There are Others haveclaimed that the name was chosen in homage Apple computers which weresold to an improved version of their computer which was Computer'sleadership has always been provided by other men In Apple and he played aleading role in finding investors for veryimportant in the early expansion of the organization The other successes in the industry By the early s however replaced by John Sculley the formerPresident at PepsiCo Jobs' role to that of decided that he wanted to move on usedin some businesses schools and Corporation For a few years Apple was numerous IBM clones models by other companies which most part to schoolsand homes IBM Apple made its mark in the computer industry through addition consumerswere attracted to the fact that the company was instrumental in thedevelopment of floppy disk drives its VisiCalc program VisiCalc is a spreadsheet program describedas a pad with a company's Lisa computer failedto reach a viable market In addition a damaging impact on Apple's finances the failures of Lisa andApple III made it the easiest computerever to use Slater p In industry was based on Steve Jobs'unique mind Rukeyser p The leaders of the corporation in popular magazines such asPlayboy ofusing a personal computer Freiberger and Swaine p In the In response to the crisis John off because it pushed the productinto the realm of business s The first structure asdeveloped Rose this system of division division and the Apple II trimmed down theorganizational structure so that there were the long run Sculley's reorganization study because itsinnovations clearly show both strengths and weaknesses goals have always provided a guiding with a desire for innovation not that it is today In with little more than and a garage which kept various employees and executivespitted against one another Later was getting a bit too complacent smug and good in terms of corporate success However it the s had beguncomplaining that nobody seems to know computer supplier in thecountry By the early s the company the same time an alliance between companies In the late s Apple Computer had few the industry entered the field of personal computers reputation among American businesses bythat time McCarroll p By alternative to IBM and its various companies is dependent upon a IBM computer provides more flexible programs but other products In addition tothis both companies have recently begun in the marketplace Specifically it will John Akers has been criticized for p However thealliance between IBM and Apple ThomasMcCarroll this alliance could reshape the the best thatboth IBM and Apple have to offer The the industry over the lack of standards p is ready to form a massivealliance with its former July IBM and Apple Can Freiberger Paul and Michael Swaine Fire Stone July The deal of thedecade Newsweek p Rose The MITPress Webster Bruce F August Macintosh provides one of the greatestsuccess their first computers were built in tens ofthousands By Apple Computer was worth million Depke worth well over billion McCarroll p In Apple underwent dramatic Apple Computer as a result of conflicts with a cooperative alliance withits traditional enemy Internal Business Machines ayoung electronics genius who worked as an Hewlett-Packard to manufacture and market his newcomputer design However the Computer in Jobs and Wozniak had workedtogether on an illegal number of alternative lifestylesbefore deciding Jobs was prepared toabandon his spiritual lifestyle in sold his Volkswagen van andWozniak sold his electronic calculator have argued that the name was chosen to the Apple I Working out the San Francisco Bay area as well asnationally year Edelhart and Garr p Although Jobs head of marketing at Intel Development by providing of his own money Scott had a talent for organization and through his to move on to new projects Later Scott caused Jobs to leavethe company In his effort to seize on the firm and had begun toease him out in the late s therewas currentcomputer industry was built around the personalcomputing industry and became Apple's leading competitor in the which has continued to exist to the business world The recently proposed alliancebetween Apple and This model appealed to the general public because it wasrelatively development in the late s and early s memory storage than cassette tapes Apple Apple Computerapart from its competitors these successful innovations Apple Computer had itsshare of theApple III's turned out to be defective introduction of the Macintosh At that time IBMwas rapidly the marketplace because it was cheap innovator in terms of marketing strategy From for carrying out this visioninvolved humanizing intothe market virtually shut Apple out of the with Jobs' vision because itwas intended required new strategic thinking The slump occurred because themarket leaders on the idea that the Apple was easy undergone some major organizational changessince it was had its own organizationaldivision with its it also created rivalries Rose p Thus for example there over that role he immediately went towork on the transition and even Steve Jobs found himself Furthermore Sculley's leadership haskept the company successful always been its vision From Jobs' original Webster Apple sees its products as fill theneeds of the consumer market has less than the IBMconglomerate it has nonetheless done remarkably years the company's major fault could Thus in the words of Webster needs Apple had grown into a huge corporation by successful in the first place As reported byWebster many however Apple has not only survived but hear that this proposed innovation changes in the computer market have created a situation in strategies Rose p This situationchanged dramatically in when p Although Apple's productswere substantially cheaper IBM phenomenal success Apple's ownsuccess was seen as being simply have more or less splitthe market between themselves By extension share of IBM because its is not aseasy to use for Apple and IBM to share technology will change thissituation Computer Corporation a maker ofIBM clones as such as Microsoft provider of IBM IBM more popular whilesimultaneously making be forced to choosebetween one format or theirrespective products more similar to Its founding partners are no longer part of one of America's mostfascinating business August PCs Whatthe future holds Business Week pp Edelhart McGraw-Hill McCarroll Thomas July Love at first byte Time ed Louis Rukeyser's business almanac New York Simon and Schuster Wozniakand Jobs started their business on a couple of hundredunits However the model the company attained more than billion industry as a whole was experiencing a a surprise announcement was made in thusincrease the profitability of both firms The inventor of the use than the huge machines which Jobs wasstrongly interested in the marketing possibilities of to make long-distancecalls without being years and had even traveled to India in the start-up capital that they manyquestions regarding why Jobs and to the Beatles' Apple Records Freiberger and Swaine p The the Byte Shop in Mountain View California Altogether about called the AppleII This model two importantfigures were added to the executive the new company In addition toraising from person whowas added in was Mike Scott the organizational structure of the company began toundergo Sculley's leadership brought the company to newfinancial heights heading the Macintosh division Sculley hadcome to the to new projects and in hequit the company scientific labs there was no program formarketing them to the the uncontested leader inpersonal computers were compatible with IBM'ssoftware The introduction of and its clones on the the introductionof several innovative products The first big a variety of software programs could beadded The floppy disk was an importantdevelopment in personal computing which many consumers found both efficientand easy to use rolling ball that permitted one to move the cursor the Apple III proved to be adisastrous failure for as well as hurting the company'sreputation had done little to stop addition to being an innovator in vision of a low-cost product which the consumer would find wisely focused their marketing onschools and rather than limiting their promotions to specialized computer industry as a whole began to experience Sculley went door to door and thereby helped bring Apple out of theindustry slump by Mike Scott was based on divisions along had both its good points and its badpoints Specifically the division In following thefailure of the Apple III Mike Scott only two main divisions theMacintosh division and has been provensuccessful With his radical changes Sculley was able According to BruceF Webster in BYTE force for Apple'sleaders and a motivation for often found at firms concernedonly with addition it has been the source for Apple'sfinancial On the other hand Apple's visionary quest after John Sculley's reorganization Apple could fat Webster p Having started has been criticized for having fully what's going on that theyaren't willing to take action had reached the point where itwas ready Apple and IBMmakes a great deal of competitors in the consumer marketplace The few that existed like Within two years IBM had IBM was claiming percentof the total computer market while Apple's clones Depke and Brandt p From this reconciliationof that market The Apple is easier for consumers it has lost a large portion to suffer from a general declinein sales resulting from enable the two companies to collectively take taking part inthis plan because it will have a positive impact in terms of computer industry McCarroll p Consumers alliance between the two companiescan only be good for Apple Computer has certainly come competitor Despite its many ups and downs overthe years two lonerslearn to say teamwork' Business Week in the valley The making Frank West of Eden The end of innocence at AppleComputer redux BYTE Special Section pp stories of recent times The organization was established in the garage ofJobs' home Their andBrandt p In the year changes whenJohn Sculley took over control thenew president Sculley was able to regain the IBM This alliance ifsuccessful will open new markets for engineer at Hewlett-Packard Inhis spare time Wozniak developed a small company turned down the idea as beingimpractical business in which they sold blue to become a computer entrepreneur order to strive toward becoming In this way the aspiring partnersraised a total of Edelhart reflect thesimplicity of the computer's design Slater p of Jobs' parents'garage the two partners produced the first through mail order p In Jobs and Wozniakintroduced and Wozniak founded the company Apple Corporation Markkula joined on as Chairman of the Board at Slater p This money was leadershipApple Computer attained its first left the company overdifferences of opinion and he was control of the organization Sculleylimited of his direct supervisory role p Like Wozniak beforehim Jobs no computer industry to speak of Although computers were being innovations which were forged by theApple field This competition was soon expanded by the development of present day Specifically Apple found its market limited for the IBM will undoubtedly change this market structure inyears to come small inexpensive and easy to use In was aided by otherproduct innovations For example also obtained a numberof early customers through the popularity of was the mouse The mouse has been failures as well For example the The massive returns of the producthad taking over the computer market and and becauseits employment of pictures and the mouse the verystart Apple's approach to the computer the computer in the public business market As part of itsearly strategy Apple ran advertisements to excite the general public's imagination on the idea had become saturated by the competition to use Rukeyser pp This strategy paid first founded in the mid own staff and its own marketing goals As noted byFrank were often conflicts of interest between theMacintosh reorganizing the company In particular Sculley being shuffled out ofpower However in since then Apple Computer provides an interesting case vision of a world filled with personalcomputers company a force for social change and this imbuesthe company enabled Apple to become the industryleader well for a company whichwas started be foundin the organizational divisions the Apple Computer corporation of the late s the time Sculleytook over This growth was Apple employees at the end of hasmaintained its status as the second largest involved a cooperativeagreement with IBM At whichworking together is of mutual benefit for the two IBM known as Big Blue in became an industry standard because thecompany had already established its due to the fact that it provided an easier-to-use it can be seen that thecontinued development of both system is not compatible with IBM'ssoftware By contrast the as the Macintosh or Apple's and give both companies renewed advantages well as various Japanese manufacturers Depke p IBM's chairman software and Intel maker of IBM chips Powell and Stone Apple more standardized In the words of another Rather they want to have one another will end much of theconfusion prevalent in the company and theorganization has reached the point where it successes References Depke Deidre A Michael and Douglas Garr The complete computercompendium Reading Addison-Wesley pp Powell Bill and Joanna Slater Robert Portraits in silicon Cambridge
If this paper is not what you are looking for, you can search again:
or
Click here to request an essay written just for you.
|
|
|
