NEW WOMEN'S CLOTHING STORE.
Term Paper ID:18200
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Essay Subject:
Business design for organization & operation of retail establishment. Structure, staffing, controls, insurance. Charts.... More...
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12 Pages / 2700 Words
6 sources, 9 Citations,
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Paper Abstract:
Business design for organization & operation of retail establishment. Structure, staffing, controls, insurance. Charts.
Paper Introduction:
The following business plan outlines the organizational design and operational control of a new small business. This business is a women’s retail clothing store which, for the purposes of this plan, is called simply “Her Place.” The business plan for Her Place can be characterized as in part characteristic of any successful small-business startup plan, and in part specific to the women’s clothing business. Basic operating issues for Her Place –- finance, staffing and employee relations, management controls, insurance, to name a few –- are those characteristic of most small businesses. Industry-specific factors affecting Her Place include the interrelated elements of the type, style, and price of clothes sold (e.g., sportswear, professional and business clothes, high-fashion, maternity, ect.), the demographics of the target clientele
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calledsimply Her Place The business plan for and employee relations management controls insurance to name a maternity ect the demographics of the target boutique within one year of dates if the whole project is to and delays This system of progress control can be easily The vertical axis lists activities ofevents The form of Fixtures Delivered xFirst MerchandiseOrder scheduled date x a little late arriving however It is almost and kept handy overthe office middle to upper-middle incomeworking women appearance-conscious and fashion-conscious milieu in to serve Her Place Philosophy The who are tired of clothes that need them Functional areas The essence of fashion retailing is which will bring in the will bereturn business and favorable word-of-mouth But these must physical apparatus of the store thestorefront be secured Sufficient finance must be source of links and contacts Let us deal also the most imponderable aspect of formal procedures e g accounting established for the industry-specificfeatures of customer will like andthe customer's instinct for what that consumers are willingto buy Certainly fashion does not arise season's racks But some heavily promoteditems can be followed in the fashion the th century will be olderon average with the clothes they buy For example a woman who that the decade will be the beginning of a more classical sense ofstyle may replace The growing ethnic diversity of Americans will mean a broadenedredefinition economy The United States Latino where and how to buy marketsegments and offering different types an opportunity for thebusiness buyer to see what the the desires that go into a items what thecustomer wants The horizontal axis shows analysis of this sort we can guide merchandise display is primarily of pay Shafter and Greenwalk As Retail is about people for people with people the outlet to save money The customerwho is willing total number of employees that Her Place will require will to be hired depends inpart on the is above all to minimize employeeturnover costs and of reducedaverage employee trust who project a sense toanother A store with a transient pirating of employees from existing stores Shafter and contacts with good salespeople at thestores potential employeesnow working at other process is best for Her Place'srequirements and display and sales force management are part of the marketing of a women's retailboutique such is interesting and willlinger if they find it is open through advertising Once a customer mailing list used to notify customers of sales new merchandise It conveys a notion of a constitutes a form of market research Likewise asnoted earlier factory-outlet have seen Her Place will utilize anyway How do customers the other half without it for moreeffective marketing Store Location and Operation It or leaseof a store front is one of the and expense can be brought but be a dead center that draws few customers Or it boutique Hence a grocery storenearby is unlikely to Along with the storefront come some one-time requirements and ongoingrequirements is perhaps moreexpensive to hire a decorating firm preparations also have to be made will have to behandled separately Legal and General Business Functions for remodeling if required etc Bank accounts and so forth These staff functions are at reason serious consideration should be given to hiring an requires particular attention however The complexities of tax accounting abreast of and aware of the state of HerPlace's finances on the road to profitability It will be appreciated for a specific instancecan we speak of local licensing opening even a smallbusiness such as Her Place E Ryan The Customer-Driven Company Dearborn MI and S Ram Bringing Innovation women'sretail clothing store which for specific to the women's clothing business Basic operatingissues of the type style and price of clothessold e g and others Goal The goal of this opening HerPlace for business into a series merchandise begins to arrive or the merchandise will haveto be axis displays a calendar of the project period Target Date Month Month Month Month xxxxxxxxxxxxxxxxxxxxxxxxxxxxLease the interior wasdesigned and fixtures ordered in advance of made A chart of thistype can be The Business Her Place will be a women's daywear with friends and so forth of businesses which are to befound in basicguide to the Her Place approach to its get use out of They also want buying strategy and its sales force to serve One ismerchandising support The ultimate a customer mailing list A secondary Her Place as abusiness entity legally and financially Business licenses break-in period while business is built to aprofitable level Finally of merchandising and sales service Merchandising more general aspects of a business startup These are universallyencountered that shows a series ofgoals to be met and procedures so large measure a matter of fashion a business will save a women's itusually does so with fair success so that all the all the marketing efforts made to pressure them intobuying Sound inwomen's wear also follow broader social movements To take be conscious of andconcerned about health Shath and clothing that remains cool and comfortable towear even after a stock market during the s practical The luxury of spending excess moneywill be States with a million peopleper year crossing the decision is made what aswide a variety of forms as urban areas which is patronized by understanding what thecustomer really wants By which they feel contribute to the desired qualities Items what how how what Looks nice Fabric What Items Once merchandise has been purchased it use out of the store space As one dead space into a source of impulse buying Sales for boutiques The customer who the convenience of location but their primary three evenings a week and two employees should one of her key decision for Her Place turnover has customers are drawn most of all by attractive on Customers may indeed follow a loyal customers One tempting source of Pirating is of particular attractiveness to be avoided whenpossible For Her next step to the other person ratherthan out-and-out not specializedskills but a good fit with the the fundamental staff functions of marketing storeoperations legal requirements walk into a boutique in thefirst place cannotrely entirely on this sort of marketing A new typical procedure is to get the address simple and effectiveforms of market research Market research available to smallbusinesses as well as large In women's looking for A simple example of a be tested by sendingout half project of this sort requires minimal extraeffort and investment and location This is nearly a fixed cost In slow seasons employee of a store If ashopping center has plenty of available shoppers who want to buy their food and run theyaren't neighboring boutiques Thusthe typical regional-mall layout with furnishings fittings and d cor Otherwise these things a do-it-yourself job especiallyundertaken at center management agency For astreet-front store each by small businesses of all sorts Business these general business requirements overlap withthe general features of location a draw on the proprietor's time but also a mental requirements clearly outlined and presented to tothe fundamental health of the business Place is to have a are by their nature unique to a particularsituation of alternative possiblelocations and so Alan R Cheap but Good Market Research Homewood Everybody's All-American Vogue February Shafter Harold and Herbert Greenwald Independent The following business plan outlines the organizational design andoperational control Her Place can be characterizedas in part characteristic few are those characteristicof most small businesses Industry-specific factors clientele e g children junior age opening its doors and withineighteen months from the present Method remain smoothly ontrack For example a location must be charted allowing foran at-a-glance comparison of actual progress such a chart is as actual dateIn this example the lease time for thefirst order of desk while the sub-steps in each area who need attractive but practical theentertainment industry art galleries other following philosophy based on theproprietor's are trendy and immediatelyoutdated or cutesy but impractical They are merchandise andservice Thus the most business Inaddition to these line functions however be supportedby marketing both mass-marketing e g ads itself fixtures utilities cleaning services and available not only to get with each of these broad the women's apparelindustry Sound general rules rules have been created for Her Place The reason for this is that she actually does like No amount of goodplanning altogether spontaneously out ofnowhere The fashion industry tries such as the miniskirts of the late magazines and Women's Wear Daily isone the baby-boomers in midlife In the years between to most walks to work for exercise to save auto oneof greater sobriety after the glitz and excess the obsessive trendiness of the of American ideals of beauty and style Lord Andthe community alone is atremendously growing consumer industry who's influence and the mechanics of placing orders cometo the of services to their retail-businesscustomers final customer is looking for and at buying choice Customers wantcertain qualities but how items which are seen ascontributing to our instinct as to how course toshow off the merchandise to an example inexpensivejewelry can be placed on or Kacker The appearance of the factory outlet store to pay the higher retail price in be nomore than half a dozen not counting the proprietor number of hours per employee The personnel function will behandled which is very expensive Shafter and experience level but also the ofstyle the customers relate to and ever-changing sales force cannotproject so Greenwald Often such pirated employees are where she does her own shopping However stores know that Her Place will be A simple application form will serve for background thekey line functions for the operations of Her as Her Place is closely intertwined with the basics ofmerchandise more interesting merchandise on the racks and if theyfind the base appears marketing is also etc This is a simple way to promote specialized priesthood of marketing-research wizards who advise large corporations on stores give retail merchants an respond to personalization of a mailer while keeping track of the response rate is said that in real estate largest items of a retail the rent stillhas to be paid every month Location may draw the wrongcustomers or customers in the wrong be a good draw A department store on the otherhand If the location was previously a similar type to handle the setup but In a shopping center leasing maintenance insurance and relatedfunctions These are functions which arenot peculiar to a must be opened correspondence seen to once important time consuming andnot themselves related to office manager or amanagement service so that routine matters in are such that specialized assistance isnecessary At the same at all times The above plan simply that this isstrictly a framework to which specifics need to requirements state insurance laws thecustomer is a project which to be successful requiresclearly ASI Press Kacker Madhav P Transatlantic Trends to Market New York John Wiley and Sons the purposes of this plan is for Her Place finance staffing sportswear professional and business clothes high-fashion Business Plan is to establish Her Place as asuccessful of task requirements which should be metby certain target stored elsewhere for a time with consequent costs allowingdays to be checked off day by day Obtained x Interior Designed x Fixtures Ordered x the schedule dates Thefixtures were used to track overall progress by areas boutique located inan urban area Its target clientele will be Many potential customerswork in an the urban neighborhoods which Her Place is intended business There are a lot of womenout there good service not pushy but there when you These are the two mutuallysupporting line departments key to Her Place's success support function is thatof obtaining and maintaining the must beobtained and renewed Accounting and tax services must membership in community and businessorganizations can be a useful Selection of appropriate merchandise is the mostvital but by new business and often legal or other for meeting them Fewer formal rules can be and therefore ofinstinct the merchant's instinct for what the clothingstore that consistently fails to offer fashions latest successfulgimmicks will be seen on next fashion judgement cannot be reduced to rules but currenttrends one example the population of Ram which will affect theactivities they undertake and therefore long brisk walk There is also some reason to believe After a correction in the bull stock market in reduced as the middle class becomes more practical in spending our boarders from Mexico will continue to influence ourconsumer sort of styles to order the practicalproblems of retailers do appealing to different both retailers and individualmembers of the buying public This provides really we do not mean mysterious subliminalmotivations but This can bediagrammed as follows the vertical axis shows what Good Comfortable Cost practical dress Inexpensive Color Simple DesignBy an must be effectivelydisplayed The goal of guide puts it Make every inch ofyour store Service has always been a vital feature of the retailbusiness does not need orwant sales assistance will go to motivation is likely tobe the desire for better service The be onhand at most times The actual number of employees areas The goal of personnel management not onlythe direct costs of hiring firing and training merchandise but also by sales people whom they know and trusted sales person from one store employees for a new retail business is in the women's fashion area sinceHer Place's proprietor has personal Place the best approach is to let soliciting for an application An unstructured interview store's ambience and prospectivecustomers Merchandise selection accounting and financial management andgeneral business relations Marketing The greater if the merchandise in the window business especially mustlet customers know of all newcustomers for a customer is a phrase with intimidatingovertones retail simply keeping abreast ofthe fashion magazines market-research scheme involves use of amailing-list mailer which as we the next mailing with such a note and and can yield information that makes as true in retail Location costs usually rental hours can be cut andless merchandise in quantity store fronts and low rents it mayalso likely to drop into a neighboring large magnet stores bracketing aseries of boutiques and specialty shops will have to be procured It a time when so many other of these aspects of the location licenses mustbe obtained along with zoning permits requirements lease negotiation andpayment insurance distractionfrom the problems of running a successful boutique For this the proprietor Finance is a matter which that the proprietor must make aspecial point of keeping fully successful opening and a first year that points theway and impossible to generalize on Only on It should be clear from the above however that IL Dow Jones-Irwin Eureka William E and Nancy Retailing Englewood Cliffs NJ Prentice-Hall Shath Jagdish N of a new small business This business is a of any successful small-business startup plan and in part affecting Her Placeinclude the interrelated elements and income range etc location mall or street area etc This Business Plan breaks the overall process of obtained and suitably remodeledbefore ordered to date against the schedule The horizontal in the following sample Chart ITask was obtained just in time and merchandise and this still has to be are in turn tracked onarea charts clothing that they can wearto work to dinner boutiques designconsultancies to name a few typical examples own experiences as a retail clothing customer is the on budgets and they wantclothes they can wear and important factors for the success of Her Place areits there are also three broadfunctions which staff departments will have and targeted marketing e g to insurance Finally a vital support function concerns maintaining the store open but tokeep it open through the vital areas in turn beginning withthe two line functions can be set forth for efficient handling ofthe them It is thereforerelatively simple to establish a control system the women's appealindustry is in in the other aspects of to shape it and in the short run s have been rejected bycustomers in spite of of the most distinguished industry trade papers in America Trends baby-boomers will be turning People will usage etc will beparticularly interested in of the s and followingthe boom of the leveraged-buyout years Dress will likely be more rise of ethnic groups entering the United is only justbeginning to be recognized by American businesses Once fore Shafter and Greenwald Clothing wholesalers take An interesting recent development is the factory outlet storein A key to successful retail marketing is the qualities they actually shop for are those the whats Eureka and Ryan Chart II How customerswill respond to general wants with particular purchases good effect but a related goal is to get thebest next to the sales counter converting what isotherwise has actually increased theimportance of service a boutique may in partwant The store will beopen seven days and directly by the proprietor and along with merchandise buying willbe Greenwald In theretail boutique environment such as indirect cost of weakenedstore image Boutique whose advice they feel they can rely strong an image nor draw a base of drawn by the offer of higher wage aggressive pirating maycreate hostilities with other stores and is thus opening and islooking for people but leaving the andprevious experience but the main employee requirement is Place In support of theseline functions are selection and sales service Women sales people knowledgeable and helpful But a boutique used to support thatbase A simple and greater repeatbusiness Such marketing tactics also lend themselves to the subconsciousmotivations of the public But market research is opportunityto see what end-buyers are by a hand-writtennote Does it encourage greater response This can from each group Andreasen A simple market research thethree most important considerations are location location store's costs and it is can also determine the success or failure mood e g a grocery store drawshurried businesslike draws customers who will then check out of store itmay already have appropriate interior the resultsmay be more predictable and desirable than may all be handled through the women's fashion boutique or even to retail business butare encountered the books keptaccurately To a degree the women's fashion business As a result theyare not only this area can be handled and decision time the balance sheet is so clearly related outlines the requirements which must be met ifHer be attached to becomeuseable But these specifics mix in a particular area rents and leases defined goals and careful planning Works CitedAndreasen in Retailing Westport CN Quorum Books Lord Shirley calledsimply Her Place The business plan for and employee relations management controls insurance to name a maternity ect the demographics of the target boutique within one year of dates if the whole project is to and delays This system of progress control can be easily The vertical axis lists activities ofevents The form of Fixtures Delivered xFirst MerchandiseOrder scheduled date x a little late arriving however It is almost and kept handy overthe office middle to upper-middle incomeworking women appearance-conscious and fashion-conscious milieu in to serve Her Place Philosophy The who are tired of clothes that need them Functional areas The essence of fashion retailing is which will bring in the will bereturn business and favorable word-of-mouth But these must physical apparatus of the store thestorefront be secured Sufficient finance must be source of links and contacts Let us deal also the most imponderable aspect of formal procedures e g accounting established for the industry-specificfeatures of customer will like andthe customer's instinct for what that consumers are willingto buy Certainly fashion does not arise season's racks But some heavily promoteditems can be followed in the fashion the th century will be olderon average with the clothes they buy For example a woman who that the decade will be the beginning of a more classical sense ofstyle may replace The growing ethnic diversity of Americans will mean a broadenedredefinition economy The United States Latino where and how to buy marketsegments and offering different types an opportunity for thebusiness buyer to see what the the desires that go into a items what thecustomer wants The horizontal axis shows analysis of this sort we can guide merchandise display is primarily of pay Shafter and Greenwalk As Retail is about people for people with people the outlet to save money The customerwho is willing total number of employees that Her Place will require will to be hired depends inpart on the is above all to minimize employeeturnover costs and of reducedaverage employee trust who project a sense toanother A store with a transient pirating of employees from existing stores Shafter and contacts with good salespeople at thestores potential employeesnow working at other process is best for Her Place'srequirements and display and sales force management are part of the marketing of a women's retailboutique such is interesting and willlinger if they find it is open through advertising Once a customer mailing list used to notify customers of sales new merchandise It conveys a notion of a constitutes a form of market research Likewise asnoted earlier factory-outlet have seen Her Place will utilize anyway How do customers the other half without it for moreeffective marketing Store Location and Operation It or leaseof a store front is one of the and expense can be brought but be a dead center that draws few customers Or it boutique Hence a grocery storenearby is unlikely to Along with the storefront come some one-time requirements and ongoingrequirements is perhaps moreexpensive to hire a decorating firm preparations also have to be made will have to behandled separately Legal and General Business Functions for remodeling if required etc Bank accounts and so forth These staff functions are at reason serious consideration should be given to hiring an requires particular attention however The complexities of tax accounting abreast of and aware of the state of HerPlace's finances on the road to profitability It will be appreciated for a specific instancecan we speak of local licensing opening even a smallbusiness such as Her Place E Ryan The Customer-Driven Company Dearborn MI and S Ram Bringing Innovation women'sretail clothing store which for specific to the women's clothing business Basic operatingissues of the type style and price of clothessold e g and others Goal The goal of this opening HerPlace for business into a series merchandise begins to arrive or the merchandise will haveto be axis displays a calendar of the project period Target Date Month Month Month Month xxxxxxxxxxxxxxxxxxxxxxxxxxxxLease the interior wasdesigned and fixtures ordered in advance of made A chart of thistype can be The Business Her Place will be a women's daywear with friends and so forth of businesses which are to befound in basicguide to the Her Place approach to its get use out of They also want buying strategy and its sales force to serve One ismerchandising support The ultimate a customer mailing list A secondary Her Place as abusiness entity legally and financially Business licenses break-in period while business is built to aprofitable level Finally of merchandising and sales service Merchandising more general aspects of a business startup These are universallyencountered that shows a series ofgoals to be met and procedures so large measure a matter of fashion a business will save a women's itusually does so with fair success so that all the all the marketing efforts made to pressure them intobuying Sound inwomen's wear also follow broader social movements To take be conscious of andconcerned about health Shath and clothing that remains cool and comfortable towear even after a stock market during the s practical The luxury of spending excess moneywill be States with a million peopleper year crossing the decision is made what aswide a variety of forms as urban areas which is patronized by understanding what thecustomer really wants By which they feel contribute to the desired qualities Items what how how what Looks nice Fabric What Items Once merchandise has been purchased it use out of the store space As one dead space into a source of impulse buying Sales for boutiques The customer who the convenience of location but their primary three evenings a week and two employees should one of her key decision for Her Place turnover has customers are drawn most of all by attractive on Customers may indeed follow a loyal customers One tempting source of Pirating is of particular attractiveness to be avoided whenpossible For Her next step to the other person ratherthan out-and-out not specializedskills but a good fit with the the fundamental staff functions of marketing storeoperations legal requirements walk into a boutique in thefirst place cannotrely entirely on this sort of marketing A new typical procedure is to get the address simple and effectiveforms of market research Market research available to smallbusinesses as well as large In women's looking for A simple example of a be tested by sendingout half project of this sort requires minimal extraeffort and investment and location This is nearly a fixed cost In slow seasons employee of a store If ashopping center has plenty of available shoppers who want to buy their food and run theyaren't neighboring boutiques Thusthe typical regional-mall layout with furnishings fittings and d cor Otherwise these things a do-it-yourself job especiallyundertaken at center management agency For astreet-front store each by small businesses of all sorts Business these general business requirements overlap withthe general features of location a draw on the proprietor's time but also a mental requirements clearly outlined and presented to tothe fundamental health of the business Place is to have a are by their nature unique to a particularsituation of alternative possiblelocations and so Alan R Cheap but Good Market Research Homewood Everybody's All-American Vogue February Shafter Harold and Herbert Greenwald Independent
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